Rebirth of the Cyber ​​Hegemony

Page 277

He can target everyone, and he can make everyone uninterested in it.

But YY is different.

The previous series of advertisements themselves gave Duo Orange more Internet attributes.

Then it is much easier to point to YY from the user group who drink "Duo Orange Duo".

For this, the penguin could only smile wryly.

Once Huanyu Technology's advertisement came out, the influence of their QQ advertisement dropped sharply.

But even so, they could only grit their teeth and hold on.

They can't make their own drink bar just to advertise.

Or in order to cooperate with Pepsi or Coca-Cola in order to be the same as Universal Technology?

It's not like no such company has done it before.

But successively failed.

Drinks with extremely strong Internet attributes like Duo Orange Duo are really hard to find.

"Everyone stand up?"

Ma Huateng encouraged everyone: "We still have funds, and we have not lost if we have funds."

In the final analysis, the early days of the Internet were still capital games.

If there is money, there will be traffic, and if there is traffic, there will be products.

As long as there is money, temporary winning or losing is not necessarily the final outcome.

However, while Penguin was gritting his teeth and persisting, the third wave of advertisements of Universal Technology...

It should be said that the third wave of Universal Technology is not an advertisement, but a brand new business.

This business is called the game version of YY.

The so-called game version of YY is not a single game version.

This game version of YY is a YY built into the online game.

Many people may not have seen this kind of built-in.

In fact, YY in the previous life did this.

In the previous life, YY thought of many ways to fight against QQ.

But because of various reasons, it has been unable to win too many instant messaging markets.

Finally, YY thought of cooperating with game companies, and built a YY chatter into these game companies.

Think of YY as a friend function in the game.

Such a built-in is very easy, and there is no technical problem.

The only problem is YY login.

Game accounts generally use custom ID letters to log in, and many people in YY generally use numbers.

But that's not technically a problem either.

YY can completely log in with numbers, letters, or both.

This function was also realized on QQ in the previous life.

Therefore, as long as such a function is built-in, the number of simultaneous online users of YY will definitely increase.

But it's a pity that although YY in the previous life thought of this method, there are really few game companies willing to do this?

Which game company would be willing to embed instant messaging from other companies into their own games?

Isn't this giving your resources and data to others?

Even if YY does not use the resources and data in these games, other game companies will not cooperate.

Therefore, YY's idea is good, but it seems that only one small game company has cooperated with it in the previous life.

But now it's different.

Huanyu Technology not only has YY, but also has several popular games.

Fantasy Westward Journey, Legendary World, BNB...

Each of the three games currently has more than 100 million concurrent users.

In terms of the number of active people, it has reached tens of millions.

There are no other game companies in this. Isn't it a matter of built-in products of your own company?

Ok.

Built-in has always been simple and crude...even extremely effective.

Such a built-in... The market share of Huanyu Technology YY soared to 90% in an instant.

"Built-in YY, Nima, it's too scary."

"I didn't expect Huanyu Technology to have such a hand."

"900 million online at the same time, 3 million registered users, YY number has launched a 9-digit number."

Not to mention Penguin at this moment, even the entire Internet industry was dumbfounded by Huanyu Technology's operation.

They didn't expect that instant messaging could be combined with games.

Not to mention that the effect of this combination is like a volcanic eruption, which cannot be blocked.

"Okay, the instant messaging wars can be over."

"It's impossible to get QQ up again."

A group of experts in the circle said with admiration.

However, they also know that although this trick is awesome, it can only be done by Huanyu Technology.

Like the penguins, although they have instant messaging, they don't have any games.

Although Triumph is still there, that number of people is useless at all.

Shanda's legend is very popular, but Shanda has not entered the field of instant messaging.

Even if they want to enter now, it is too late.

The only reference is NetEase.

NetEase has NetEase Bubble, and Westward Journey, a relatively popular game.

If they also come to a binding, they can also occupy some market.

But it also depends on whether Netease will do this?

Do they want to focus on gaming, or do they want to push instant messaging?

But if you look at YY's 900 million concurrent users, then you know what NetEase is going to do.

The market has been taken up, what else do you think?

"pony, should we consider other projects."

Zeng Liqing suggested in a low voice.

He didn't dare to speak loudly, because everyone was in a bad mood now.

The killer move by Huanyu Technology really beat all five of them to their bewilderment.

Just for the sake of the company, Zeng Liqing had to say the same.

"us……"

Zhang Zhidong, Xu Chenye, and Chen Yizhou all looked at Ma Huateng without answering.

In fact, they know that Penguin is basically completely defeated now.

The market is like this, winner takes all.

Although Penguin was weaker than Universal Technology before, Universal Technology only occupied 7% of the market.

Although they still have 3% left, they still have the strength to fight.

But now that Huanyu Technology occupies 9% of the market, there is no need to fight.

In other words, you don't even have the qualifications to fight.

"do not talk."

The hardest hit was Ma Huateng.

After accepting Softbank's investment, Ma Huateng has no ambition to compete with Universal Technology.

But I still want to regain some of the market in my heart.

But look now.

Not to mention that the large-scale TV station advertisements had no effect, but the entire market suddenly collapsed.

Users who have been using their QQ before have also started using YY recently.

As for the reason?

Not even built into their games.

The built-in users in the game are used to YY, and they don't even want to use QQ, which has been used for a long time.

This is simply copying their QQ hometown.

But even if this is the case, do you just admit defeat?

Do you just give up the entire instant messaging market?

Don't you want QQ?

"Everyone, the situation is worse than I imagined, and I don't know what to do. But I can't do it if I want to give up QQ. I don't force everyone to be like me. Now the company still has some funds left, and I want to keep it. We will continue to work. If you don’t want to stay, you can take out a sum of money to compensate.”

Speaking of this, Ma Huateng said again: "Don't be impulsive, I'm not trying to provoke everyone, everyone will make a decision after calmly thinking. There is a high probability that we Penguins will not be able to survive this crisis. Those who stay are brothers, and those who leave are also brothers." , No matter what, I respect everyone's decision."

Closing his eyes, Ma Huateng didn't speak any more.

I don't know how long it took, but when Ma Huateng opened his eyes, he saw four people still standing here.

"how?"

"Have you made your decision?"

Ma Huateng asked.

"I made a decision."

Zhang Zhidong nodded: "Even if I leave, I don't know what to do, so I'll stay here."

"Me too."

Xu Chenye also said.

"I'm with Lao Ye. What's more, we almost sold our QQ for 60. How should we put it, our current QQ is more than 60."

Chen Yizhou also expressed his opinion.

In the end, everyone looked at Zeng Liqing.

Zeng Liqing chuckled: "Don't look at me."

"Accordingly, I must leave. You want to die, but I don't want to die. I also want to do something else, and I will take you with me when the time comes. But, how can I be willing to part with my brothers? Since I am going to die, Then die together. At worst, after we die, we will pat our buttocks and move bricks."

"Moving bricks, hahaha, okay, if Penguin can't get over this difficulty, we'll move bricks together."

The five hugged each other and shed tears.

Chapter 324: The last 10% of the market

"Brother Jian, you are really cruel."

"Mr. Chen, it is always a disaster to keep the penguins. If we solve them early, we will have the energy to focus on other places."

"Well, you're right."