Rebirth of the Cyber ​​Hegemony

Page 291

"Mr. Zhang, how do you think we should deal with it?"

"Our post bar has been in production for a long time, and it can be launched recently. From the perspective of the overall experience, we have done better than Baidu. This is our advantage. However, our traffic cannot compete with Baidu. Therefore, we can launch Let’s hype it when we post it.”

"How to hype?"

"You can invite celebrities to warm up our post bar."

"That's a good idea."

The influence of stars is still considerable.

If a celebrity enters the post bar, post a few words and upload a few pictures on the post bar, it will attract a lot of popularity.

The blogs and microblogs in the previous life... all started with celebrities.

"However, it is not obligatory for celebrities to advertise on our post bar, we should also do a good job in publicizing them."

"Mr. Chen, don't worry, we will not only promote them on the Post Bar, but also on YY Music Online."

"Well, go on."

"Secondly, we will launch a post bar directory. The catalog is not only to sort out the entire post bar structure, but also to let users know more about our post bar."

The so-called directory is the framework.

For example, Andy Lau is in the directory of Post Bar, he is in the directory of entertainment stars.

Through the entertainment star directory, users can find Andy Lau.

Another example is Legendary World, where his directory is in online games.

Through the directory of online games, he can find the legendary world.

Without a directory, it looks like a very interesting post bar, which will make users wonder how to play it.

After all, in the early days of the Internet, netizens were still quite unfamiliar with the Internet, and their brains were not particularly big.

The associative ability cannot be imagined at all.

Not to mention them, even experts in the Internet field may not be able to imagine it.

Internet creativity seems to be simple, but if you haven't understood it, you don't know it.

"The third point is that we can provide guides for various post bars on the right side of our search content in the post bar user guidance. Let users know more about our post bar and participate in it while searching."

As the general manager of Huanyu Technology, Zhang Jianming proposed three strategies.

Chen Yu was very satisfied.

In a short period of time, Zhang Jianming was able to think of three coping strategies, and Chen Yu was also impressed.

However, Chen Yu still added: "The first one is very good to invite celebrities to hype and develop a more complete catalog, but the third guide, I think it is not enough. We can indeed do post bar advertisements on the right side of the user search bar. But this kind of publicity is passive, if we promote the post bar of entertainment stars, why are people not interested in entertainment stars?"

"no way."

Zhang Jianming shook his head: "Advertising can only cover most people, and it is impossible for everyone to be potential users."

"Whoever said there is no way, call Xiaochuan over."

The post bar business itself Chen Yu didn't want to be bound to the search engine so soon.

As for the reason, it is worried about Baidu's imitation.

At the beginning, Chen Yu's idea was to create a post bar on YY Music Online, and then connect it to the search engine after the hype became popular.

Once they do it, Baidu will follow suit.

Baidu traffic is so large, if they follow suit directly, it will be very troublesome.

Just like now, Chen Yu encountered such trouble.

But people's calculations are not as good as heaven's calculations. Chen Yu didn't expect Baidu to launch it first.

Therefore, Wang Xiaochuan is not very clear about the post bar business.

"Mr. Chen, the solution is feasible."

After a while, Wang Xiaochuan entered the conference room.

After Zhang Jianming briefly explained the current situation to him, Wang Xiaochuan immediately said: "We can analyze the user's potential preferences based on the user's search keywords. For example, if he often searches for songs, then we can think that he has a feeling for singers and singers." If he is interested, we can recommend entertainment star-related posts to him. If he often searches for novels, then we can recommend novel-related posts to him.”

This is why search engine advertisements are more powerful than portal website advertisements.

This is through big data analysis, and then accurate delivery of advertisements.

This kind of delivery is not only satisfactory to advertisers, but also to search engine platforms, because it expands the advertising delivery business.

"Great, Xiaochuan, it would be even better if keywords are used for precise placement."

Zhang Jianming exclaimed excitedly.

"Don't applaud, just relying on these three points, we can't deal with Baidu's post bar business, and their traffic is beyond our comparison."

The most powerful thing about the Internet is traffic.

Where there is traffic, there is everything.

No matter how bad the traffic is, he represents all opportunities.

Even if they are wrong, they can start over.

At present, Yisou only has about 10% of the market share in the search field, and it cannot compete with Baidu in terms of traffic.

"So, we have to get traffic up first."

"Mr. Chen, our 2345..."

In the middle of Zhang Jianming's speech, Chen Yu interrupted: "2345 will not be launched for the time being."

2345 is an address navigation website developed by Huanyu Technology.

Yes, exactly the same as hao123.

This is used to deal with Baidu, and it is also used to deal with hao123.

However, Chen Yu does not intend to use this at present.

"There are two ways to attract traffic, one is to rely on external drainage, and the other is to rely on our own content construction. However, at present, I will not conduct external drainage for our post bar business. Therefore, we now focus on content."

Chen Yu continued: "Good content can generate good word-of-mouth, and good word-of-mouth can be converted into traffic. Let's analyze the style first. Mr. Zhang's analysis was very good just now. The Baidu Tieba page is a little rough, but this does not Not the most important thing, although his page is rough, it is still acceptable. What is difficult to accept is that sometimes their post bar is very stuck.”

"Mr. Chen, I noticed that too."

Wang Xiaochuan is the most sensitive to technology. He said: "Baidu's post bar program is bound with too much content, just like the posting program, which is very bloated and has not been specially optimized."

"It's not a question of optimization, it's a question of design philosophy."

Knowing that they didn't understand very well, Chen Yu explained: "The Tieba business is a bit like a forum, but it must be distinguished from the forum. But the posting procedure in Baidu Tieba is almost exactly the same as that of the forum. Although it seems It’s nothing to look at, but what we want to do is to make the post bar more accessible to more people. Therefore, our post bar must be minimalist. Just write a title and a few words to form a post son……"

The current setting of Baidu Tieba is that only registered users can post.

But few people who use search engines are willing to register.

Registering to post limits user participation.

It would be much better if you unregistered to post.

Of course, in order to prevent others from reposting, you can add a verification code when posting.

"Everyone, you must remember that without the participation of mass users, he is dead."

If it was before, obviously the amount of user participation will be greatly reduced.

But once the registration restriction on posting is removed, he can encourage users to post to a large extent.

Invisibly, this kind of encouragement will not only increase the user's enthusiasm for participation.

The enthusiasm of users to participate has increased, and the popularity of the entire post bar has also increased.

Chapter 337: Bring me my dragon-slaying knife... (for subscription)

"Mr. Chen, there is another question. Our post bar should have another name."

Shanghuanyu Technology itself is also a post bar.

This is the name Chen Yu thought of before.

But who knows, Baidu actually made the post bar ahead of time.

Not only did it come out, but the name is also called Tieba.

This is also the key reason why Zhang Jianming must conduct internal self-examination.

It was too much of a coincidence.

But regarding this, how could Chen Yu tell Zhang Jianming, calm down, I am from the future.

In fact, this is what I copied from Baidu.

But since Baidu has taken it back, let's rename it.

"let me see……"

Speaking of which, the name Tieba is really a stroke of genius.

It is really too rare to choose a name that surpasses Tieba.

Even if Chen Yu had a forward vision, he couldn't think of such an awesome name for a while.

But Baidu has already killed it, and can't wait.

After thinking about it for a while, Chen Yu said, "Let's call it Circle."

"circle?"

"Yes, everyone has their own big and small circles. Circles are their own hobbies, and they are also the most topical existence."

"The name of the circle is good."

"Yes, it's no worse than Post Bar."

"Nonsense, much better than Post Bar."

"Okay, okay, if you flatter me any more, get out."

It's a joke of course.

As the boss of Huanding Technology, Chen Yu would be basically impossible if no one flattered him.

However, Chen Yu was also very sober. After the meeting, everyone immediately got into work.

The first is the modification of the [Circle] posting program.

This modification does not take much time, just remove some complicated functions and create a minimalist style.

Then there is the guidance on the "keywords" of the search engine. It will take a little time, but there is no rush. Wang Xiaochuan can do it first and roll it out slowly later.

As for the directory, since the directory already existed in the previous design, it can be launched directly.

It only took three days, and the brand new "circle" was officially launched.

Of course, in order to attract popularity.

In addition to launching [Circle], Yisou also launched [mp3] business.

Of course, the mp3 in Yisou is genuine, and you need to pay for downloading.

Although this payment may not be liked by everyone, the online trial listening is still free.

Therefore, this is quite considerable for improving traffic.

Of course, for the celebrity post bar, in addition to Zhang Jianming contacting a group of celebrities, Chen Yu also called a few celebrities he was familiar with.

For example, Chen Xiaochun.

"Brother Chun, I have something to trouble you."

"My brother, why are you being polite, what's the matter?"

Because Chen Xiaochun and Chen Yu are both Hakka people, and both have the surname Chen, they feel very cordial.

"We started a business called [Circle], and we want to gain some popularity. Brother Chun, you are a big star, come and help us gain popularity."

"Forget about being a big star, I've just returned to the front line. However, it's all thanks to you. If it weren't for you, I don't think anyone would remember it now. By the way, what's going on in your circle?"

"It's just a forum, you can post in Chen Xiaochun's circle."