Rebirth of the Cyber ​​Hegemony

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Just ask, even if Baidu Tieba seems to have more traffic, they will not consider it.

Of course, a star is not just a singer, he also has a movie star, a TV star, a variety star...

These celebrities are the biggest names, but they are also the most difficult to recruit.

Please don't move for two reasons.

One is that you can't afford too much money.

Generally, for a business like this, Internet companies themselves will not spend money.

This is mutual benefit.

Whether it is good for celebrities or for enterprises.

It's like a past life blogging celebrity certification.

Could it be that if a star came out to start a blog, would Penguin and Xinlang still give money?

no no no...

No money will be given.

Of course, it doesn't mean that Internet companies can't afford the money.

But if you really want to invite hundreds of people at once, even a listed company will not be able to stand it all at once.

Even if it is given, it is only for meaning, not tempting.

Undoubtedly, too much money cannot be given, and naturally these stars will not enter.

The second factor is that these stars are not interested in things like the Internet.

For them, they cannot experience the help that the Internet brings to them for the time being.

They believe that the biggest medium is still TV, or a film and television platform.

Even if the Internet can help them do a wave of promotion, it is relatively limited.

So, it's like those singers didn't want to cooperate with Internet companies at the beginning.

Because this is not considered a high-end cooperation, and there is no money, even a little low.

Yes.

Baidu was slow to realize that when they saw that Huanyu Technology invited celebrities, they followed suit.

There are really not many stars who can go to their Baidu right now.

On the other hand, this was compared by Huanyu Technology's Yisou.

Obviously Yisou traffic is worse than Baidu.

Obviously, the traffic of the circle cannot be compared with that of the post bar.

But what the circle does is better than the post bar, and its influence is stronger than the post bar.

Of course, Baidu's hindsight is not only reflected in the invitation of celebrities.

They also failed to keep up with the celebrity certification for a while.

Chen Yu originally thought that after Yisou launched celebrity certification, Baidu would follow suit.You know, this function is very simple, and programmers can do it in a day.But looking back, Baidu did not keep up.

This made Chen Yu a little dumbfounded. Why didn't they imitate such a powerful certification?

It was only later that Chen Yu found out.

The reason why they don't imitate is that they haven't seen the power of celebrity certification for the time being.

They thought that this celebrity certification was the same as inviting a celebrity to come and promote it.

Anyway, we have to invite celebrities, and the official announcement is fine, no certification or non-certification is required.

If you want to reflect this star, you can add red to his ID.

However, they didn't know that after such a celebrity was certified, hundreds of celebrities who were half-popular and not-so-famous had also joined the certification.Although these half-red and not-famous stars are not first-tier, nor second-tier, or even third-tier or fourth-tier... Maybe you don't even like them.

But even so, they also have a certain influence.

Although this influence is not as good as that of first-tier and second-tier stars, it can't stand the crowd.

A third- and fourth-tier star is not as good as a first- and second-tier star, ten third- and fourth-tier stars, 100 third- and fourth-tier stars...

Such half-popular stars flocked in, and thousands of netizens followed and entered the Yisou circle.

Well, how should I put it, Baidu's response is not so slow.

Some time later, Baidu still discovered the power of celebrity certification.

But when they came up with this celebrity certification again, Yisou's celebrity certification has exceeded 1000 people.

"Brother Jian, what's the matter, what is our current market share?"

Wang Xiaochuan was in charge of the search engine department of Huanyu Technology before, but Wang Xiaochuan's technology is good, but the operation is a little poor.In addition, now that Yisou has added another circle, Chen Yu asked Zhang Jianming to be the first person in charge of the search engine department.

"About 15 percent."

"It's still too little."

"Mr. Chen, our market share has increased very quickly."

Zhang Jianming is still very satisfied with this market share: "We only had a 2% market share before, but in a short period of time, we have now increased to 15%."

"How much is Baidu?"

Chen Yu asked back.

"Uh... more than 80%."

Zhang Jianming was a little embarrassed.

"That's it."

Chen Yu said: "Baidu has more than 80% of the market share, and it can come back at any time."

This wave of Yisou can only be regarded as a small victory at best, and there is still a big gap from Baidu.

Baidu has such a huge traffic advantage, even if there are no celebrities, they will be able to overtake the Yisou circle in the future.

This is not to say how clever their methods are, this is the inevitable result of traffic.

"Mr. Chen, Xiaochuan's keyword guidance has been done, which can help us promote a wave."

"Keyword guidance is useful, but as I said just now, our market share is too small, and there is an inherent gap with Baidu Tieba. If we don't widen this gap, they will soon narrow the distance."

Chen Yu opened Baidu, and then entered the "beauty" post bar.

"Look, Baidu doesn't promote this post bar much, but it's so popular."

"Mr. Chen, it's because many netizens have excessive hormone secretion, and they are playing around."

"Everyone knows the love of beauty. Besides, don't you have a lot of hormones? It's natural for everyone to like beautiful women. Even I like beautiful women. Look, look, how beautiful this photo is..."

"Not bad."

"What about this one?"

"It's quite big and has long legs."

"Like it."

"like."

"hey-hey……"

Chen Yu and Zhang Jianming looked at each other and laughed. Immediately, Chen Yu closed the webpage: "Don't talk nonsense, let's get to the point. This beauty post is actually a product brought by high traffic. If we only feel that we have won a small victory, then In the future, there will be more popular post bars like Beauty.”

"Mr. Chen, you mean to let us take the lead in hyping various circles."

"The hype is fine, but it's hard to continue the hype if the traffic doesn't rise for the time being."

Speaking of this, Chen Yu thought of YY Music Network, and said: "YY Music Network was able to hype successfully at that time because it was bound to our YY, and our traffic was not bad. In fact, we can completely hand over the content output to For the majority of netizens?"

"Mr. Chen, don't I understand?"

Zhang Jianming shook his head.

"Like, how do you feel about celebrity certification?"

Chen Yu asked an example.

"It's a label about celebrity certification."

Zhang Jianming thought for a while and said.

At that time, celebrity certification was launched and there was no specific definition for him, so Zhang Jianming subconsciously thought that celebrity certification referred to star certification.Of course, not only Zhang Jianming, ordinary netizens, including rival Baidu also think so.

But Chen Yu shook his head and said, "Is a celebrity a star? Can it be someone who is well-known in a certain industry?"

"This...in theory, it seems possible."

"It's not like, it's definitely."

Chen Yu continued: "If celebrity certification is just celebrity certification, it's too rare. How many celebrities are there, and how many celebrities are willing to go to the circle every day to have fun with everyone. Brother Chun has a good relationship with us, but he also I can only play in the circle for three or four days, and then I will do other things. Even if he has a team to operate his account, there is actually no need to show up every day. If he interacts with netizens every day, there will be no stars That kind of mystery. But if a celebrity is defined as someone who is well-known in certain fields or has professional talents, then the scope of this celebrity is very wide... For example, Mr. Zhang, you are also a celebrity."

"Mr. Chen, what kind of celebrity am I? If you want to count, it's you."

"Of course I count, but so do you. If you are successfully certified in our circle and publish a series of experiences related to online games, tell me, will this attract a large number of people in the circle?"

"There should be some."

"Don't have no confidence in yourself, you will. We are like this, and so are other industries. The reason why our circle is a circle is to divide the world into different circles, large and small. Each circle has different people, each There are also different celebrities in the circle. Their fame may not be comparable to these stars, but they have their own specialties, even unique aspects. As long as they give full play to their uniqueness and expertise, our circle will be truly stable It's..."

Chapter 339: I am a pig farmer, can I apply for certification?

Chen Yu's celebrity strategy can be said to push the previous celebrity certification to the peak again.

The previous celebrity certification refers to celebrities, which refer to celebrities who are remembered by the public.

But the current celebrity certification suddenly points the public to the minority.

Or it cannot be said that it is a niche, pointing to a specific circle.

In the face of the masses, this celebrity is not famous at all, he has no reputation at all.However, in a certain circle, he may be a celebrity.Even, in this circle, his fame surpasses any star.

For this reason, the Yisou circle channel has upgraded the celebrity certification again on the basis of celebrity certification.

This upgrade adds that users can apply for celebrity certification by themselves.

In addition to providing real identity information, the content of the application must also provide a series of proofs in the circle as a reference.

After all, there are so many people from all walks of life, it is impossible for Universal Technology to invite everyone.

Not to mention that they cannot be invited, it means that a series of stars may not be able to completely invite them.

Let users apply by themselves, which saves a lot of procedures at once.

At the same time, it also gave countless celebrities in the circle a chance.

"Hey, what is this, celebrity certification, can I apply for it myself?"

"I'll go, if I apply, am I a celebrity too?"

"Wow, I really want to apply, but what if I'm not a celebrity?"

For the upgrade of Yisou circle celebrity certification, all users paid attention to it immediately.

Of course, it doesn't work if you don't pay attention.

Because when upgrading, the circle has guidelines for celebrity authentication for users.

As long as the user enters the circle again, the circle will pop up a specific guidance prompt.

At first glance, this celebrity certification does not matter to many users.

Because everyone is not a star, everyone is just an ordinary person.

But on closer inspection, it doesn't seem to be the case.

This celebrity does not specifically refer to a star, nor is it just a public figure.

According to the certification standard in the circle, that is, as long as you have a certain reputation or influence in your circle, then you can apply.

"I'll go. I'm a Ph.D. from the Department of Computer Science, Peking University. I'm currently working at Microsoft. Can I apply for a certification?"

"Damn, awesome, talented, of course I can, it's necessary."