Rebirth of the Cyber ​​Hegemony

Page 407

Li Jing and Xiao Jun also look forward to it.

Chen Yu sorted out his thoughts, and then said: "Although I'm not familiar with this place, just now Li Jing Xiaojun took me around here, and I can see that the location here is very good. It's already 10 o'clock in the evening, There are so many people here."

"The location of real estate is the core, and commercial real estate is even more so."

"I agree too."

Chen Yu nodded.

Li Chaoren once said.

What determines the core value of real estate?

Location, location, location.

From here we can see how important the location is.

"However, I would like to ask, are the stores here self-sustained or are all sold to the owners?"

"I own a part of it, but most of it is sold to the owner."

"The self-supporting one is the supermarket on the second floor."

"Yes, commercial real estate is no different than others. In order to attract popularity, we must introduce large supermarkets. If we don't hold our own, it will be difficult to develop here."

"Self-sufficiency is of course good, and the capital required is also very large."

"Indeed."

Wang Dong nodded: "So it is much more difficult for us to do commercial real estate than residential real estate."

"Then why not a different model?"

"What mode?"

"All the shops are sold to the owners, and the recovery of funds will naturally be much faster."

"It's even more unworkable."

Wang Dong had some expectations before Chen Yu could say something.

Just hearing that, Wang Dong shook his head.

Doing a website is really different from doing real estate.

If all the shops are sold to the owners, the supermarket on the second floor does not need to be opened.

As for why?

What else could be the reason?

The second floor is so big, tens of thousands of square meters, with hundreds of shops, it must not be enough for one family.

If you want to sell, there are hundreds or thousands of owners.

It is simply impossible to get hundreds of thousands of owners to agree to combine their stores into a supermarket.

Every homeowner has a different idea.

Some want a higher rent, and some want to rent for other businesses, and there is no uniformity at all.

Therefore, in many commercial real estate projects, developers will choose to hold part of it themselves.

"I think I can give it a try."

Chen Yu said with a smile: "Of course it is okay to be self-sustaining, but no matter how powerful the developer is, they can only self-sustain part of it. What about the other stores? Can they be allowed to operate by themselves?"

Speaking of which, Wanxing Plaza looks large and popular, but this is only temporary.

The business center shifts very quickly.

It is lively here today, and the excitement will shift tomorrow.

Just like the first floor of Wanxing Plaza.

Although the first floor is also very popular, but because there are countless different owners, there are all kinds of shops on the first floor.

This not only affects the image of the entire commercial street, but also disrupts the positioning of the entire commercial plaza.

Chen Yu saw it on the first floor just now, and someone was selling stinky tofu.

Ok.

In fact, there is nothing wrong with selling stinky tofu.

But the stinky tofu sells branded men's clothing.

This is really embarrassing.

"We can't do anything about it, and we can't keep everything ourselves, otherwise the funds will not be recovered. As for what the owner rents out to the tenants, we can't control it."

"I think it's possible to change the paradigm a bit."

Chen Yu said: "For example, you have a unified management and unified operation model."

"It has to be discussed with each other, and it is unlikely to be realized."

Wang Dong still shook his head.

In fact, he also has suffering.

But it is impossible for them to force the owners to open certain stores.

For example, you must not sell stinky tofu.

People want to rent it to others to sell stinky tofu, what can you do?

Things like this, let alone them, even the government can't force them.

"It's a bit difficult now, but what if we signed a unified management and unified operation with the owner at the time of sale?"

"The owner may not agree."

"Why don't you agree? If you promise to pay them rent every month, and you promise that the rent will not be less than the amount, you only need the right to use the shops and not their property rights. I believe many owners will agree."

"As long as the right to use, do not need property rights?"

Wang Dong's eyes lit up, but he understood what Chen Yu meant.

An owner is a landlord.

What landlords care most about is rent.

But it's not that if you become a landlord, you can rent a rent that satisfies you.

The location is good.

There are some positions that are not very good, so you can ask for more blessings.

But in fact, there are only a small number of commercial real estate with good locations, and most of them are in average locations.

If you hold the right to use all the stores in your hands, you can operate and manage them in a unified manner.

Just like the second floor can attract Wal-Mart.

It is precisely because of self-sufficiency that it can accommodate the size of Wal-Mart.

But now, there is no need for self-sustainability, just the right to use it.

Once the right to use is obtained, they can achieve unified management and unified operation.

Once unified management and unified operation, they will be able to attract stronger brand owners and more powerful tenants to move in.

Once more brands join in, the rent of the entire commercial real estate will naturally rise.

Here, the developer can not only build this commercial center, but also profit from the difference in rent.Unlike before, as long as the shop is sold, the shop has nothing to do with the developer.

This kind of one-shot deal is good, but it does not have long-term sustainable profitability.

"Amazing, Mr. Chen, you are really amazing."

Wang Dong thought Chen Yu was an outsider before.

Unexpectedly, this layman in his eyes is just a word, but it awakens this problem that has troubled him for many years.

However, Wang Dong still has a question: "Mr. Chen, although the unified management and unified operation you mentioned is good, it can indeed attract some owners, but not all owners agree. If they feel that this is insecure, And think what if we run away?"

"Such a model is naturally impossible to be recognized by all owners, but your company can definitely enhance their confidence. For example, before selling, your company can sign contracts with a series of brand owners. Just like Wal-Mart, as long as your business As soon as the center opened, Wal-Mart immediately moved in. Wal-Mart can do it, and so can other brands... There seems to be no KFC here, why not cooperate with KFC? There is no Watsons here, why not cooperate with Watsons?"

"As long as this series of brand owners all follow suit, the owners will naturally believe in your strength, and they won't be afraid of you running away."

This answer completely dispelled Wang Dong's doubts.

Chapter 468: This is all my nonsense

"Nice, Mr. Chen, you are simply too good."

Wang Dong never expected that Chen Yu would come up with a brand new model.

According to Chen Yu's model, they can not only quickly sell the commercial real estate, but also promote this model to the whole country at a faster speed.

Once this model has matured, it will be just around the corner for Wondershare to overtake Wanda.

"President Wang is polite, I'm just talking nonsense. Of course, this model is novel, but it is not without weaknesses. For example, signing contracts with major brands, after all, it will take a lot of effort to attract these brands. Especially in the early days , even more difficult.”

"This is indeed a problem, but with your model, this one is much simpler."

Wang Dong felt excited inside.

Fortunately, he came here today, otherwise, he might not be able to think of such a perfect new model.

"Mr. Chen, I would like to offer you a toast, thank you for your advice today."

"Li Jing, Xiao Jun, you ordered too little. How can you order so little when Mr. Chen is here? Boss, you can order all kinds of barbecue."

"By the way, Mr. Chen, I will pay for all expenses when you come to Beishi."

At this moment, the barbecue that was ordered just now is also served, holding up the wine glass, Wang Dong said in admiration.

"Damn, Dongzi, so generous?"

"It's nothing."

"That's good, Chen Yu, call us any time when you come to Beishi, so I can eat and drink."

"sure."

Chen Yu laughed out loud.

In fact, although the model he just mentioned is unique, it has been criticized in later generations.

Many small developers have also learned this trick and come to a unified management and unified operation.

But they don't have the experience of large-scale developers, and they don't have the funds of large-scale developers, and they don't have the same level of large-scale development.

Many newly launched commercial centers were once cold.

There are even some developers who attract investors with high rents just to get rid of commercial projects as soon as possible.Once the shop is sold out, they pack up and leave.

What, maybe you will say that you can find them.

Get them a fart.

Because when they sign a contract with you, they sign two contracts.

One is a commercial real estate contract.

The other is the unified management operation contract.

Commercial real estate contracts are not the same company that centrally manages operating contracts.

That is to say, if you signed their contract, it has nothing to do with them whether the business center will operate well in the future.

As for you looking for an operating company.

The operating company can also put aside the responsibility and just say that it is only responsible for the operation. What can I do if the operation fails?

It's not the worst.

The worst thing is that once you give the right to use to the operator, even if the operator fails to operate, it is difficult for you to take back the right to use.That is to say, even if their operation is not good, you will not be able to rent out if you want to.

Of course, aside from these things, such a model will appear soon.

If nothing else, the second-generation Wanda Plaza launched by Wanda next year will use this model.

However, speaking of this model earlier can be regarded as a small help to Wang Dong.