Rebirth of the Cyber ​​Hegemony

Page 454

"Correct."

Chen Yu nodded: "The Olympic Games has always been a very topical product. As long as we win this Olympic news battle, then we can overtake Xinlang and become the number one portal in China."

"As for how to win..."

"Splash money."

From the corner of his mouth, Chen Yu said these two words.

Chapter 521: Changing the pattern of the mobile phone industry

Nokia.

"Mr. Xu, our first batch of mobile phones is about to leave the factory. We are already preparing for marketing arrangements. However, you have to decide on the pricing, Mr. Xu."

Nokia Marketing Director "Jiang Zi" took out a marketing plan and reported it to Xu Ban, President of Nokia China.

"Pricing."

Xu Ban tapped lightly on the table.

Recently, he has been thinking about this issue as well.

"Manager Jiang, what do you think is a good price?"

"I think……"

After thinking for a while, Jiang Zi said: "The sinking market is all ultra-low-end users. The current price of Tianyu mobile phone is 299, which is quite low. If we set 299, we will definitely lose money. However, our Nokia has a brand premium, and users should A premium of more than 200 yuan is acceptable, and I recommend setting it at 499 yuan."

"let me see."

Xu Ban did not reply immediately.

Although Nokia doesn't make a lot of money at the price of 499, if they can grab half of the market, they can still make money.However, Xu Ban was a little worried about Universal Technology.You know, Huanyu Technology was just an Internet company before, but he just rushed into the mobile phone field with outrageous prices.

Although this seems to be a spoiler, it undoubtedly shows its incomparable strength.

Just like now, the sinking market has defeated all mobile phone manufacturers, so powerful that even Nokia failed to do it.

"Is 499 too high?"

Xu Ban hesitated: "You know, Tianyu mobile phone is only 299, although our Nokia has a brand premium. But with such a low price, I am afraid that users will basically not consider the brand or not."

Don't you think you have a lot of face when you buy a Nokia mobile phone worth 499 yuan?

not at all.

If you buy a Nokia that costs more than 2000 yuan, you may still be able to put on a facade.

"President Xu, what do you mean?"

"399."

Xu Ban said a number.

It's just that this number made Jiang Zi extremely worried: "Mr. Xu, the price set at 399 is really too dangerous."

"If the guide price is 399, we have to give him 350 from the operator, or even lower. Maybe we can make a little profit if the sale is good, but if the sale is not good, we will have a big loss."

You know, in order to reduce costs, Nokia has carried out large-scale production this time.

This kind of production certainly reduces the cost at once.

But the cost is reduced.

But if these phones are not sold, then these phones will have to rot in your hands.

"That's exactly the case, we should set the guide price lower."

"If we can't compete with Tianyu mobile phone at 399, we have no chance at all at 499."

"But……"

"Nothing but, I have decided."

Xu Ban did not continue to explain.

If you want to win back the market in front of Huanyu Technology, you must make sacrifices.

Even if Nokia does not make money on ultra-low-end mobile phones, he will take this market back.

This is not for short-term gain.

This is for Nokia's long-term strategy.

……

"Mr. Ren, do you really want to set the price so low?"

"if not?"

Huawei headquarters.

Yu Chengdong, who is in charge of the consumer business department, came to Ren Zhengfei's office.

He disagrees with Ren Zhengfei's pricing of Huawei mobile phones at 299 yuan.

"However, Mr. Ren, our mobile phone is manufactured by Universal Technology. In itself, our cost is higher than that of Universal Technology. They sell it for 299, and we sell it for 299. We don't make money at all."

"Chengdong, can we make money by selling 399?"

Although Ren Zhengfei has always said that he does not want to enter the mobile phone market.

But, to be honest, his biggest priority is the mobile phone market.

He didn't care if Huawei didn't enter the mobile phone market before.

But the last time he was wiped out by the Huanyu Technology Group, he paid more attention to the mobile phone business than anyone else.

If not, it is impossible for him to reach a deal with Chen Yu.

Fortunately, Huanyu Technology agreed to their cooperation.

"Take a long-term view. Our Huawei mobile phones may not make money for 10 years, but we must occupy a certain market share."

This is actually an Internet game.

This is also the conclusion that Ren Zhengfei came to after studying Universal Technology.

In his research, Internet companies first rely on seizing the market, and finally drive others out.

It doesn't matter whether you make money or not when you seize the market.

As long as the market is seized, sooner or later you will make money in the future.

Looking at the instant messaging of Huanyu Technology now, their instant messaging has been losing money back then.

But now that they have dominated the country, instant messaging has become one of their most profitable businesses.

……

"Mr. Chen, Nokia and Huawei will hold a new product launch next week."

"So fast?"

"Well, they might be trying to get ahead of us."

"It seems that they are in a hurry."

Things on this side of the portal cannot be completed overnight.

After confessing to Li Xuelin, Chen Yu focused back on the mobile phone.

At this point, it was already December 2003.

next month.

In other words, it will take a few more days, that is, 2004.

"What day are they?"

"Not sure, but it could be New Year's Day."

"New Year's Day is a good day."

Chen Yu sighed and said: "Since this is the case, let's choose New Year's Day as well."

"Row."

Wu Kai is naturally fine.

Huanyu Technology had already laid out the layout before, and he had been waiting for this day for a long time.

"Wu Kai, look at your wicked smile, this is not acceptable."

"Hehe, Mr. Chen, do I have one?"

"do not have it?"

"Yes yes yes, I have."

Wu Kai admitted, "This feeling is so cool. You don't know it. When I think of the price of our mobile phone being revealed on New Year's Day, I can't wait to see how the two companies react."

"Well, then you will attend the press conference in person."

"Ok."

Wu Kai did not refuse.

He enjoyed the feeling.

This feeling is not how much money is made.

It doesn't matter if you make money or not.

But this feeling of defeating opponents and destroying friends and merchants can give people a sense of accomplishment.

This also allowed Wu Kai to slowly transform from the original rich second generation to an entrepreneur.

It turned out that as long as he could make some money and get the family's approval, he would be satisfied.

But now, Wu Kai is completely devoted to the company's business.

Time slipped by.

In a blink of an eye, 2004 has arrived.

The New Year's bell is ringing, and this day is New Year's Day.

Nokia and Huawei, and of course Tianyu Technology, all three have announced in advance that they will hold a new product launch conference

The industry has long paid attention to the press conferences of the three companies.

"Everyone, the press conference of the three companies is about to start, who do you support?"

"Of course it's Nokia, it's not just bragging."

"Although Nokia is awesome, the remaining two companies are not vegetarians. I support Tianyu Technology."

"Tianyu mobile phone does not actually have any technical content. When it comes to technology, I support Huawei."

"Technology can't be eaten. Didn't Huawei make a mobile phone before, and it was wiped out by Tianyu Technology."

"At this time and at that time, Huawei is said to have reduced the production cost of mobile phones to the extreme this time, which is comparable to Tianyu Technology."

Before the press conference started, a group of experts in the industry continued to comment on the three companies.

Of course, all three have supporters.

As for which of the three is the real winner, they don't know.

But what they know is:

After the press conference of the three mobile phone companies today, it may change the future pattern of the mobile phone industry.

Chapter 522: What kind of operation is this? (seeking subscription)

The first to hold a press conference is Nokia.

Representing Nokia was Jiang Zi, Nokia Marketing Director.

As a world-renowned big brand, Nokia's press conference is also extremely luxurious.

In addition to choosing the Hilton International Hotel as the venue for the press conference, hundreds of domestic media organizations, large and small, were also invited.At the same time, for the guests and invited audiences who come to the press conference, Nokia will also present a free one-day consumption coupon of Hilton Hotel.