Rebirth of the Cyber ​​Hegemony

Page 466

Chapter 534: New business of 5173.com

The New Year's resolutions for 2004 were, of course, a joke.

However, I am joking, but 2004 was a crucial year for Universal Technology.

In this year, Universal Technology produced several core businesses.

There are instant messaging, portals, and search, as well as mobile phones.

Although the overall business scope has expanded a lot, it has the shadow of a giant.

But to be honest, Chen Yu, who is used to seeing a series of giants suddenly go bankrupt in his previous life, has always been treading on thin ice.

For the time being, Huanyu Technology only looks OK on the outside.

But to say that it is truly invincible is far from being achieved.

Whether it is instant messaging, search engines, portal websites, or mobile phone business, Huanyu Technology has very strong competitors.Not to mention the game business, but Blizzard is eyeing it.

After the New Year's Lantern Festival, major domestic companies are basically on the right track.

The employees of Huanyu Technology also rushed back from all over the country.

Chen Yu called together a group of company executives and held a New Year's meeting.

Not the same as the meeting at the end of 2003.

The year-end meeting in 2003 was more of a year-end summary.

2004 is the outlook for the year and the future.

"Everyone is here, sit down."

Enter the meeting room.

Chen Yu looked at every high-level person in charge.

Every time their eyes met, Chen Yu nodded in greeting.

Afterwards, Chen Yu continued: "Everyone did a good job last year. Although some businesses did not meet our ideal situation, they are generally good. This year is the most critical year for us at Universal Technology. Whether we can make further progress depends on this year. We're done. So, I'd love to hear what you guys think about this year."

After finishing speaking, Chen Yu looked at Xie Zhang: "Let's start with the first company established by our Universal Technology, Xie Zhang, you are the first."

It turned out that Xie Zhang was in charge of the planning department before, which was to make plans for various companies.

However, as the subsidiaries are getting bigger and the industry is getting more and more subdivided, the separate planning department cannot bring the company a good development.Later, Chen Yu reorganized the entire company, treating each department as a subsidiary.The person in charge of each department is equivalent to the CEO of the subsidiary.

Xie Zhang was also adjusted from the former head of the planning department to the head of 5173.com.

As for Zhang Jianming, who was originally in charge of 5173, he was directly promoted to vice president.

"Mr. Chen, I'm the first to speak. I'm a little nervous."

Xie Zhang stood up and said with some pressure.

"Why are you so nervous?"

Chen Yu asked with a smile.

"Of course I'm nervous."

"You see, here I have the lowest education and the least money in the entire website. I am the first to speak, and I am a little embarrassed."

"Anyone who makes more money should be the first to speak. Besides, the 5173 website you are in charge of may not make money."

Chen Yu knew that Xie Zhang had a quick mind.

When planning before, I was full of crooked ideas.

When 5173 was able to do it back then, Xie Zhang made a lot of contributions.

However, although Xie Zhang is in charge of the planning department, it is only planning and does not have much power over the company's decision-making.

Now handing over all 5173 to Xie Zhang alone is giving him a chance.

Last year, Chen Yu heard that this guy wanted to make a big splash in the New Year.

Taking advantage of this meeting, Chen Yu also wanted to hear about Xie Zhang's big moves this year.

"Since you say so, Mr. Chen, then I'll say it straight."

Xie Zhang cleared his throat, and then said: "We have many plans for 5173 this year. First, we will adjust the advertising prices with our partners."

"How much to adjust?"

"A 30% increase from the original."

"Mr. Xie, this is too much."

Zou Tao was the first to respond.

As the game department of Universal Technology, even though both 5173.com and the game department belong to Universal Technology.

But the brothers clearly settle accounts.

With the increase of the company's business, the game department of Huanyu Technology also had to pay advertising fees to 5173.

Zou Tao manages quite a few games, but this time the adjustment of the advertising fee has increased the expenditure by a considerable amount.

"Mr. Zou, what's so much about it? Compared with the money you make, we are less."

Xie Zhang does not think there is anything wrong with this adjustment.

Although online games are not as easy to do as in previous years, they are still the most profitable Internet projects.

Moreover, domestic online game users are still growing at an annual rate of more than 40%.

Adjusting advertising rates is all too normal.

"President Chen, what do you think?"

After Xie Zhang finished speaking, he looked at Chen Yu.

Chen Yu also nodded: "It's normal to adjust the advertising fee, I think it's okay."

"Mr. Zou, look."

"Mr. Xie, I understand. You are using Mr. Chen's order to blackmail us."

After Chen Yu said that, Zou Tao naturally had nothing to say.

Of course, Zou Tao was just talking.

Although he has some opinions, he also understands this truth.

As a game portal, 5173 has too many resources, so it is normal to increase advertising fees.

Not long, this rise is not normal.

If 5173 is not owned by Huanyu Technology, and he wants to increase the advertising fee, you can only keep up.

"However, Xie Zhang, you still can't make much money with such an increase in advertising fees."

In fact, 5173 is already very profitable.

Compared with some other websites, 5173's earning power makes some portal websites jealous.

It's just that Huanyu Technology has too many money-making projects, so 5173 seems inconspicuous.

In particular, the e-commerce sector was separated from 5173 and established Huanyu Mall, and the status of 5173 in Huanyu Technology has declined even more.

"Mr. Chen, I have a second plan."

As if he knew that Chen Yu would ask this question, Xie Zhang said: "As a game portal, our previous task was to advertise to major game companies. Of course, the most important thing is to promote our own games. Although we will also be the first Time to promote our game, but I thought about it, and I think we 5173 can also make our own games.”

"Make games by yourself?"

This idea was beyond everyone's surprise.

Huanyu Technology already has a game department, and 5173 even wants to make games.

Isn't this reusing resources?

However, just for a while, everyone was in admiration again.

Huanyu Technology has a tradition of horse racing, whoever does well will win.

Although 5173 is just a game portal, why can't they make games?

If 5173 can launch good games, it will not only increase 5173's profit, but also allow it to compete internally with Universal Technology's game department.

This also has a significant effect on enhancing the company's core competitiveness.

Therefore, as soon as Xie Zhang said that he wanted to make a game, Chen Yu nodded: "I agree."

"Thank you Zhang, do it well, and have a PK with Zou Tao."

5173 Making games is not duplicating resources, but not doing them is a waste of resources.

With 5173 as the number one game portal in China, he can take the opportunity to enter the game field.

If the entry of 5173 into the game is really done by Xie Zhang, then Huanyu Technology will add another ammunition package for transporting resources in the rear.

If there is a lot of money, if there is no way to deal with others in the future, then if you spend money, you will also kill them.

Chapter 535: "Blizzard" strikes

"Li Nan, where are you?"

After 5173, the second product of Huanyu Technology is instant messaging YY.

At that time, YY could only compete with QQ in differentiated competition.

Now it's the other way around, with Xiao Ma taking his TT to compete with YY in a differentiated way.

But it is a pity that Xiao Ma brought TT and did not take advantage of the differentiated competition. On the contrary, because it was too differentiated, TT became a group chat entertainment tool and no longer an instant messaging software.

Although Brother Xiao Ma is also aware of this, but you can't change it if you want to.

Of course, because of this, Huanyu Technology didn't suppress Ma Huateng too much.

In addition, YY at this time is also the existence with the highest monopoly market share of Universal Technology.However, despite this, under the influence of Chen Yu for a while, Li Nan, the person in charge of YY, was still extremely cautious. When Chen Yu stopped him, Li Nan stood up and said: "Mr. Chen, YY will start to improve user experience this year. The YY software interface will be completely upgraded, and other small functions will be introduced. Our main purpose is to increase the stickiness of users to YY as much as possible.”

Speaking of which, YY does not have any strong competitors yet.

However, the fact that YY has no competitors now does not mean that YY can sit back and relax.

Although Li Nan can't predict who will become YY's competitor in the future, his plan for this year is pretty good.

Improving user stickiness is a long-term operation that needs to be carried out.

If this operation is carried out well, even if a competitor comes out, there is no need to worry.

"Is there a specific operation plan?"

"Have."

Li Nan has already made preparations: "The user experience design has not yet come out, but more than a dozen plans have been prepared. Improving the stickiness of YY is mainly to upgrade various functions and launch new functions. Such as screenshots, remote control, network Hard drive... wait."

"These functions are not bad, but they are all small functions, and these small functions do not take a lot of time. Is there a bigger business. For example, put the blog of Huanyu Portal on YY."

"Put the blog on YY?"

"I mean, YY can also launch a product like a blog. Of course, it can be properly innovated."

What Chen Yu was talking about was naturally the QQ space in his previous life.

However, Chen Yu didn't want to tell all the ideas of Qzone all at once.

He just suggested it.

For the time being, YY is relatively safe, and Li Nan has more time to think about the combination of YY and blogging.

"Yes, Mr. Chen, I will study it carefully when I go back."

Li Nan took notes.

"Zou Tao, it's your turn now."

After Li Nan, Chen Yu looked at Zou Tao.

As the most profitable department of Huanyu Technology, Zou Tao has always been the envy of everyone in the company.

"Everyone says that you make so much money, you should treat guests. How about treating guests after the meeting?"

"Mr. Chen, I'm wronged, all we earn is hard money."