Rebirth of the Cyber ​​Hegemony

Page 469

This is not just about shouting and shouting.

Commercial contests have always been conducted according to commercial laws.

The first step is to raise the price of World of Warcraft first, and make a fortune as an agent of World of Warcraft.

"Blizzard is not an ordinary game company. If you want to represent their games, you must pay a certain price. The strength of the three major game companies is not much different, and the prices should be about the same. But if we go to disrupt the situation, they will definitely make a fierce bid." A sum of blood."

Chen Yu could see clearly.

If Huanyu Technology does not go, the three major game companies must follow their own strengths.

Even if it is not represented in World of Warcraft, it is not so heartbreaking.

But if Huanyu Technology appears, it will not be a matter of agency or not.

Most of the domestic market itself has been taken away by Universal Technology. If World of Warcraft's agency rights are taken away by Universal Technology, their market share may be in jeopardy.

Chapter 538: Huanyu Science and Technology Takes Action

"Mr. Zhu, 20 game companies have already contacted the vice president of Blizzard, but Blizzard hasn't made a statement yet."

"They're up for grabs."

"We think that's the case too. According to reports, Blizzard's conditions are very harsh. Not only does it need a sky-high agency fee, but it also wants to get [-]% of the share. We six them and four."

"What about Shanda and Netease?"

"There is no news at the moment, but Blizzard revealed that Allen will only stay in China for another week, and he will return to the United States after a week. We estimate that within a few days, Shanda and NetEase will contact Blizzard."

At Ninetowns headquarters, the assistant reported industry news to CEO Zhu Jun.

Undoubtedly, what they are most concerned about recently is the agency rights of Blizzard World of Warcraft.

This is a super online game that countless game manufacturers around the world pay attention to.

Any game company, they want to represent World of Warcraft.

Needless to say, China, the largest market for online games in the world, is even more competitive.

Previously, more than 20 game agency companies went to negotiate with Blizzard, which was just a warm-up.

Many people know that it is impossible for Blizzard to represent these game companies.

In addition to these more than 20 game companies, there are three large game companies.

Ninetowns, Shanda, Netease.

The reason why I didn't mention Universal Technology.

Because Universal Technology is a super game company.

They already have their own 3D game, and it is rumored that they will compete head-to-head with World of Warcraft.

So, in the end, only these three companies are qualified to represent Blizzard World of Warcraft.

One is that these three companies have made a lot of money by relying on the previous games and are powerful.

In addition, their operating experience is also very mature.

After the assistant reported a series of news to Zhu Jun, Zhu Jun held a company meeting.

The content of the meeting is to win World of Warcraft with all its strength.

Just the next day, Ninetowns contacted Allen, vice president of Blizzard.

The two parties discussed for a whole day.

As for the content of the discussion, most of them are confidential.

But there is a news revealed.

Ninetowns spent $5000 million in agency fees for this agency.

Such sky-high agency fees directly shocked the entire country.

You know, although acting as an agent for an online game requires an agency fee.

But the general agency fee is not high, at most 2000 million, and some even several million.

The most important thing is not the agency fee, but the remaining share.

But not to mention the share now, the agency fee alone has reached 5000 million, which is still in US dollars.

Converted into RMB, at the exchange rate in 2004, the agency fee is 4 million RMB.

Such an agency fee not only created a record, but also shocked the entire Internet extremely.

……

"For 5000 million US dollars, this guy Zhu Jun is really willing to spend his money."

Grand President's Office.

Chen Tianqiao and Chen Danian frowned.

They have known for a long time that this contest is inevitable, but they did not expect to enlarge their moves as soon as it came.

"Ninetowns is probably determined to win, otherwise it would be impossible to spend 5000 million US dollars in agency fees."

For the two of them, the agency fee of 5000 million US dollars is naturally affordable.

In the past few years, Shanda Operation Legend has added dozens of games as agents, and has already earned billions of dollars.

But the agency fee of 5000 million US dollars is still a figure that cannot be underestimated.

If the agent World of Warcraft operates successfully, the money can be earned back in the future.

But if acting as an agent of World of Warcraft is unsuccessful, then this is an extremely risky business.

You must know that the better the quality of the game, the more popular it is in the market.

Like Paradise 2.

Back then, Lineage 2 was also highly praised by the outside world, but it was a dog to act as an agent to operate in China.

Of course, World of Warcraft is not comparable to Lineage 2.

Judging from the information released so far, the two are extremely excited.

They believe.

As long as they bring World of Warcraft back as an agent, they will definitely be able to successfully operate him.

"Brother, we are still one step too late."

Chen Danian said with a sigh.

"not late."

Chen Tianqiao shook his head and said, "Currently, Blizzard has not signed a contract with Ninetowns."

"But Zhu Jun spent so much money, Blizzard should be moved."

"If there is no competitor, Blizzard should sign this contract with Ninetowns, but Ninetowns is not the only one in China. Moreover, from the news this time, we know that Blizzard wants to go further."

Who spread the sky-high US$5000 million agency fee?

It can't be Ninetowns.

Since it is not Ninetowns, only Blizzard.

"Da Nian, you go to Blizzard, we offer 6000 million, and agree to their June [-]th share."

Make up your mind, Chen Tianqiao said.

"Okay, I'll contact them immediately."

After finishing speaking, Chen Danian left the office.

However, while Chen Danian went to Blizzard, Netease also took action.

The person who went to Blizzard this time was Ding Yingfeng, vice president of NetEase.

"President Chen, what a coincidence?"

"Boss Ding, is it such a coincidence?"

On the way to meet Alan, the two met by chance.

"Why don't you go first?"

Ding Yingfeng asked.

"You can talk first."

Chen Danian also stretched out his hand.

Immediately, the two laughed and said, "Since we met, let's go together."

"Ok."

Although it was a bit of a surprise, since we met, it was time to really fight for strength.

Alone is not seen alone, and there is nothing.

"Mr. Allen, we have shown our sincerity."

After flipping through the conversation, the two parties have already quoted each other several times.

The 6000 million US dollars that Chen Danian insisted on originally mentioned 7000 million US dollars after the arrival of NetEase.

But Ding Yingfeng got Ding Lei's authorization, no matter how high the competitor's price is, they will be 100 million higher.

In the end, Chen Danian withdrew from the competition, and Blizzard signed a letter of intent for cooperation with NetEase.

"Yingfeng, how are you doing?"

"Fulfilling the mission."

Ding Yingfeng took out the letter of intent for cooperation and reported to Ding Lei.

"Great."

Ding Lei breathed a sigh of relief.

If they can win World of Warcraft, they will not worry about NetEase in the next few years.

With the joining of World of Warcraft, NetEase will be able to compete with Huanyu Technology in the game field in the future.

"However, Mr. Ding, we also paid a very high price. The agency fee reached 7400 million U.S. dollars, and the share is June [-]th."

The agency cooperation signed by the game company before was all seven to three points.

That is, agency company seven and research and development company three.

This is more reasonable.

Because R&D companies don't want to take money for nothing, it's pretty good to get [-]%.

In addition, the agency contract can represent multiple agents, not only to China, but also to South Korea.

Sixty-four points, only Blizzard dared to open the exit.

"It's okay, it's a success if you can win it."

Although the cost is huge, they can still make money with such a large game market in China.

However, just as Ding Lei was preparing to sign a formal agency contract with Blizzard in the next few days.

Another game company that no one had thought of entered the arena.

This game company is called Huanyu Technology.

They gave a sky-high agency fee of 2 million US dollars.

Chapter 539: I have money and a local tycoon, can't I be a prodigal?

"Chen Yu, I'll go, what are you doing?"

Once the sky-high agency fee of 2 million US dollars was paid, the three major game companies were directly shocked.

Immediately, Zhu Jun, the boss of Ninetowns, called Chen Yu.

"Mr. Zhu, it's just a normal operation."