Rebirth of the Cyber ​​Hegemony

Page 535

He had some doubts whether this venture capital firm was too amateurish.

As soon as a competitor appeared, he would not vote directly.

In my heart, I regretted why I chose Goldman Sachs in the first place.

However, it is useless to regret now.

The most important thing now is to study the YY space of Universal Technology.

……

On the other side, Chen Yu from Huanyu Technology called Li Nan and other high-level executives on the instant messaging side to start a social network course.

"Li Nan, tell me, what is SNS?"

"Mr. Chen, SNS refers to social networking, which includes social software and social networking sites. Our instant messenger YY can be understood as social software, and our YY space is a social networking site."

"It can be summed up."

Chen Yu nodded, but then asked: "If that's the case, then what's the difference between our YY space and 51.com?"

"51.com and our YY space are both types of social networking sites. As for the difference, it is not obvious at present."

"Not obvious?"

Chen Yu shook his head helplessly: "Since it's not obvious, that means the two are the same? If that's the case, how does our YY Space rely on our binding to defeat 51.com?"

"This……"

Li Nan was a little embarrassed.

That was his initial thought.

Yy space and YY are bound to each other and have natural advantages.

Even if they do nothing else, they can beat 51.com.

However, Chen Yu didn't want to see this.

Although the ecosystem created by YY can eliminate a series of competitors without any effort, if this is the case, it will also hinder the evolution of Huanyu Technology.It may be possible to play like this in China, but if you enter a foreign country and there is no binding, what should you do?

Chen Yu wants to engage in social networking, and it's not just for the domestic.

"To answer this question, we also have to study the theoretical basis of social networks."

Although Li Nan's answer made Chen Yu dissatisfied, Chen Yu also knew that social network applications like this one had just emerged, and many things were still being researched.Not to mention that Li Nan doesn't know much about social networks, and Shi Yuzhu doesn't know much about it either.Even Facebook, which is far away in the United States, may not understand it very well.

Everyone is crossing the river by feeling the stones.

But some people succeeded in feeling for the stone, while others died after feeling for it.

"We all know that the theoretical basis of social networks is the six-degree separation theory proposed by a professor of psychology at Harvard University. It means that you will not have more than 6 people in contact with any stranger. Simply put, that is, you can pass Six people know anyone in the world. And so, our social network was born."

Chen Yu briefly introduced the theory of six degrees of separation.

Of course, everyone understands this theory.

But it is not an easy task to put this theory into practice.

Chen Yu continued: "Then, according to this theory, we can launch our social software, social network, and allow a series of people who didn't know each other to connect. But what is the purpose of the connection? Naturally, the purpose is to make friends, that is, mutual Let’s take a look, our YY space and 51.com are not doing well in this area. The main business of both is to show personal aspects. Dressing up, I just want everyone to see me, recognize me, and pay attention to me. Although there is indeed an interaction in this, this interaction is relatively shallow. It is a display interaction. It is not like our life Same, everyone greets each other when they see each other, and I will share with you what you did yesterday."

In the previous life, Qzone made this kind of mistake for a long time.

They created Qzone for display, not for interaction.

Therefore, most of the time at that time, many netizens who played Qzone decorated their spaces beautifully.

In order to show themselves as much as possible, there are also many users who use a series of methods to brush their page views.

The more page views, the more it proves that my space is popular.

This is about the same as the number of fans in Douyin.

But YY Space is completely different from Douyin.

The Yy space is only for face, and basically does not bring much benefit to himself.

But in addition to satisfying vanity and recognition, Douyin can also gain benefits.

However, although Qzone made a big mistake before, but because of the super ecology created by QQ at that time, even if it made a mistake, he could also defeat a series of competitors.I have to say, this is really an embarrassing thing.

It's just that Chen Yu didn't want this to happen.

Chen Yu cannot recommend wrong applications and gameplay to users because of his own ecology.

Yy Space is not only a platform for self-display, but also a platform for everyone to interact.

"Mr. Chen, what do you mean?"

Although there are many Chen Yus, theories are always boring.

No matter how much you talk, what you don’t understand is still what you don’t understand.

Even if Li Nan has been in charge of instant messaging for several years, he still doesn't understand if he doesn't understand.

This is not a question of personal ability.

This is a matter of limited thinking.

Once this kind of thinking is opened, elementary school students can understand it.

However, when thinking is restricted, people with high IQs can't figure out the way to do it.

"Let's use our circle."

Chen Yu gave an example: "Why is our circle successful?"

"Because our circle has various topics and can bring everyone together to communicate."

Although Li Nan is not in charge of circle business.

But the circle business Huanyu Technology has been operating for many years, not to mention Li Nan, ordinary netizens can sum it up.

This is the benefit of being open minded.

"So, that is to say, if I post a topic in the circle, all kinds of netizens will discuss and interact with me, right?"

"Yes, Mr. Chen."

"However, our YY space does not seem to have this function."

"Mr. Chen, we also have them. For example, when we publish a blog, users can enter the log to read and interact with the user. We upload a picture, and the user can also enter the album, and then edit the album. Comment."

"Why do you want to enter the log, why do you want the user to enter the photo album, isn't this an extra action?"

"Mr. Chen, you mean to omit this step and let everyone see the diary and photos sent by your friends."

"Yes and no."

Chen Yu nodded, then shook his head again.

"We didn't save this step to save our operations. Let's go back to just now. As I said just now, YY space and 51.com currently provide more services for users. It is not for social services. .The real social is that you upload a picture, and your friends can view it immediately.”

"Add a reminder function?"

Li Nan understood quickly.

"You can say that, but it can't be called a reminder, it should be called a friend status. In this friend status, you can see anything that happened to your friends, whether they posted a log or uploaded a photo, what kind of log was published, and what was uploaded. What kind of photos again. At the same time, I can also interact with the logs and pictures I am interested in. However, the most meaningful thing is not this, but, even if I don’t interact or comment, but I can be in this state In the bar, I can see what all my friends are doing. Where did he go, what did he eat, how did he feel..."

Image some.

This is actually the circle of friends in WeChat.

Chapter 610: Layout of the Global Internet

WeChat without Moments is incomplete.

The same goes for YY space.

If YY space is just a self-presentation platform, then it is not a real social networking site.

If you want to be a social networking site, you must bring out its social attributes.

How to play, circle of friends is a very good function.

Through Moments, users can know what their friends are doing.

Don't look at this as boring.

Sometimes even if you just don't speak, watching Moments is also a kind of interaction.

In the previous life, I don’t know how many people used WeChat, but they just wanted to see what their circle of friends was doing.

Even if you're watching an advertisement, it's actually pretty good to watch.

At least after reading it, you will know that your friend is selling something.

After we meet in the future, we can talk about how this item is selling and whether it is selling well.

You see, this is how social attributes appear.

"Okay, that's all for today, Wang Chang stays here."

Wang Chang is in the Marketing Department of Universal Technology.

In itself, Wang Chang is not in charge of instant messaging, nor is he in charge of YY space.

However, Huanyu Technology is getting bigger and bigger, and each department is getting bigger and bigger, and Chen Yu sets each business as a separate department.

This is the same as the business group of penguins in the previous life.

Each individual department has its own personnel, finance, and R&D teams.

In this way, Wang Chang, as the former head of the marketing department, has some leisure time.

During this period of time, Wang Chang was basically only responsible for the signing of various businesses.

Of course, it is impossible for Chen Yu to let Wang Chang only sign.

"Wang Chang, how are you doing?"

"Mr. Chen, you finally think of me."

"What do you mean by thinking of you?"

"What do you say, you have thrown me aside recently."

"What do you mean by throwing you aside? Isn't it that you are responsible for signing. Don't even think about it. Those who sign are all big bosses. Some people want to sign but are not qualified to sign."

"What big boss, please spare me, please sign with someone else."

Wang Chang pouted.

It seems that signing is a very powerful job, and it is not something that ordinary people can sign.

But basically these signings have been discussed by the company, and the signing is just a formality.

Although the overall position is half a level higher than that of Li Nan and the others, they have little power.

And there's not much sense of accomplishment either.

Look at Li Nan, Zou Tao, Wang Xiaochuan, they all worked so hard.

No matter how small the business you are responsible for, once the entire business is successful, this achievement is not comparable to ordinary jobs.

"It's not impossible to change your personal signature, but, Wang Chang, tell me what you want to do."

Looking at Wang Chang, Chen Yu said with a smile.

"You can do whatever you want, or you can give me a piece of business, Mr. Chen."

"This is..."

Chen Yu pretended to have a headache: "It's no problem to give you a piece of business. But, Wang Chang, you are the veteran of the company, how can you be worthy of a piece of business."

"It's okay, Mr. Chen, as long as you give me a piece of business, I will work hard."

"Alright then, pack your bags and go to America tomorrow."

"U.S?"

Wang Chang was extremely surprised: "Mr. Chen, what are you doing in America?"

"Aren't you looking for business? I've thought about this business. Just go to the United States."

"Then what are you going to do in America?"