Rebirth of the Cyber ​​Hegemony

Page 554

Ali can still afford 1000 million.

Even if the money in it is wasted, it should be regarded as an advertisement.

But Lu Zhaoxi knew the real reason, even if such a reward was announced, it would be useless.

Because such rewards can only attract users who brush their bills and do not do much business online.

People who really do business online will never go to Taobao to open a store just because of the 100 yuan.

Those who can go to Taobao to open a store cannot concentrate on doing business on Taobao.

Since you can't concentrate on doing business on Taobao, then naturally the shopping experience for consumers is not enough.

This is not enough, Taobao business can be strange.

However, despite this, Lu Zhaoxi also knew that the current Ali could only come up with these tricks.

Although this trick may not have much effect, it is better than doing nothing.

"The promotion of Huanyu Technology, shall we follow up?"

"and."

"I worry our data will be ugly?"

"It's ugly as well, as long as we don't release sales data to the public."

Although I know that following is also being beaten.

But it doesn't work if you don't follow.

The situation is weaker than others, and many times we can only help ourselves.

They clearly knew that Ali had nothing to do with this promotion, but they still wanted to participate.

He clearly knew that Ali was the target of the promotion this time, but Jack Ma could only slap his face swollen to pretend to be fat.

As for the reason, there is only one, and that is to hold on.

Although Ma Yun likes to brag, but his vision is extremely vicious.

He knows very clearly that the e-commerce market will grow tenfold, hundredfold, and thousandfold in the future.

As long as they persevere, even if they are abused into dogs by Huanyu Technology at this time, it is nothing.

As long as they last until the industry explodes, as long as the market matures, then he will be successful.

But... sometimes it is not an easy task to hold on.

Chapter 632: Who Said Selling Clothes Can't Sell Home Appliances?

"Old Cai, how much do you think Huanyu Technology's promotional turnover will break this time?"

"This time, Huanyu Technology's promotion is aimed at clothing brands. I think it is more to promote the number of transactions, rather than the turnover."

In the office, only Ma Yun and Cai Congxin were left.

Both of them reached a consensus that Ali had no other way to get through this difficulty, but to persevere.

"The most valuable asset of c2c is the number of transactions, which are also consumers. It is a pity that we transferred to b2c at that time."

With this said, Ma Yun regretted being fooled by Chen Yu into starting a b2c.

"Mr. Ma, no one can figure out the market. At that time, we had been making losses in c2c, and we had no bottom line. At least we did b2c, allowing capital to see the potential market of e-commerce."

"That's true."

This is Jack Ma's only consolation.

Of course, for Universal Technology's promotion this time, the industry does not have too high expectations for the turnover.

C2c is not the same as b2c.

If you want to break the record, just hit b2c directly.

Like that kind of home appliances, every single order can cost several thousand yuan, and the turnover can reach hundreds of millions every minute.

But c2c like those clothes, some only cost a few tens of dollars.

No matter how many clothes are sold, the turnover is not large.

However, people in the industry also know that Universal Technology must do it.

If e-commerce wants to develop, it is impossible to sell home appliances all the time.

It is all commodities that really go to the market.

Clothes are exactly what everyone has the most potential to buy.

As long as the clothing brand is turned on, these users in the future can buy any other products.

However, for Chen Yu, this time his promotion is not only about the number of transactions, but also the turnover.

He really wanted to let the public take a look through this promotion.

Who told you that the turnover of c2c is weaker than that of b2c?

Who told you that a piece of clothing costing tens of dollars can't sell for thousands of dollars of home appliances?

As long as the quantity is large, let alone dozens of dollars, even if it is only a few dollars, Chen Yu has to pile up the turnover.

Of course, it is not an easy task to pile up.

It is now 2004, and the e-commerce market has not yet become popular.

The reason why it is not popular is that people still don't know much about online shopping.

The other is that the payment channel is not so perfect.

However, for these two, Huanyu Technology is not helpless.

The first one, of course, is to promote and publicize online shopping.

In the past, Universal Technology's approach was to advertise.

It's just that ordinary advertisers don't know much about online shopping.

Everyone still feels insecure about online shopping.

This time, Chen Yu decided to do a live TV program on online shopping with Jiangsu and Zhejiang Guardians.

The content of the activity is from the opening of the store by the owner of the online store to the purchase of products by consumers online.

Then the merchant delivers the goods, enters the courier company, then logistics and transportation, and finally to your logistics in the area.

Followed by phone call notification.

For people who were used to online shopping in previous lives, this is naturally nothing.

But for those who have never tried it, such an operation must be popularized to them.

Of course, in this popularization, it is also necessary to introduce the transaction mechanism of online shopping.

The most necessary transaction mechanism is a third-party guaranteed transaction.

That is to say, after the user purchases the product and pays, the money will not be given to the merchant at the first time, but to the Alipay of Universal Technology.AliPay is first kept by the user. After the user receives the goods, he confirms the receipt, and the money entered before will enter the merchant's account.This mechanism not only protects the interests of consumers, but also protects the interests of shop owners.

After all, not only consumers are worried that merchants will cheat, but merchants are also worried that consumers will not accept their accounts.

Ok.

Naturally, this program also costs money.

He is actually a kind of advertisement, but it is just an advertisement in disguise.

However, this kind of disguised advertising is more effective than that kind of direct advertising.

The ratings of Jiangsu and Zhejiang Guardian itself are good. Under such live broadcast publicity, many people have a clearer understanding of online shopping.Even if they don't buy online for the first time, they have become potential users.

Especially one link of logistics and transportation.

In order to increase the point of view.

Chen Yu specially added a timing link.

That is, the time from placing an order to receiving the goods.

Normally, it would take about three days to arrive in some areas in the southeast of the five provinces of Jiangsu and Zhejiang.

However, in this program, it took consumers only 2 hours from placing an order to receiving the goods.

This is of course hype.

Not all items can be delivered within two hours.

However, the experience of receiving the goods in two hours undoubtedly greatly stimulated a group of potential buyers.

In particular, there is no rehearsal or rehearsal for the live broadcast this time, and the whole process is real.

For example, the consumer who received the product within two hours.

When he was really sure that his goods had been delivered to his door, the shock on his face was incredible.

This is replaced by buying in reality, shopping for a while and then buying it back, it may take a few hours.

This is one of them.

The second is to improve the payment system.

In fact, Huanyu Technology has already started to build its own payment system a long time ago.

AliPay is the most important part of Universal Technology.

Moreover, through the binding of AliPay and Internet cafes, many users have already had the function of online consumption in Internet cafes.

It's just that the online consumption at that time was more about buying snacks in Internet cafes, such as buying a pack of melon seeds.

At the same time, there are also recharge YY coins and game coins.

This is biased towards virtual.

But now, Chen Yu has turned the payment system of Alipay into real online shopping.

However, he is still a step away from realizing payment through online shopping in Internet cafes.

This link is the receiving link.

Guaranteeing the receiving link can also ensure the user's sense of security in payment.

Because they know that after the order is placed, the product will be delivered to the Internet cafe.

In itself, it is possible to receive goods in Internet cafes.

However, if the quantity is large, there will be a lot of pressure on the Internet cafe to receive the goods.

For this reason, Huanyu Technology negotiated with a group of Internet cafes that had cooperated before, and launched a national Internet cafe express chain site.

On the one hand, these Internet cafes can receive and send products for users in their Internet cafes, and they can also serve other non-Internet cafe users.

Once this Internet cafe + express delivery model was launched, many Internet cafe owners were very interested.

Especially Fatty Wang, as the vice president of the largest Internet cafe chain in the country, he found Chen Yu immediately.

Moreover, it signed a contract with Huanyu Technology to officially launch the Internet cafe express service.

Do this well, and the promotion of Universal Technology will almost come.

As for the amount of this promotion.

Chen Yu doesn't know yet.

But he knew that it would definitely not be lower than the previous b2c Huanyu Mall promotion.

Everything is ready, only the east wind is owed.

Ok.

Now Dongfeng doesn't need it anymore, just wait for the promotion to start.

Chen Yu is looking forward to it.

Chapter 633: Horrible Order

2004 6 Month 18 Day.