Rebirth of the Cyber ​​Hegemony

Page 744

Pear series is the most high-end brand of Huanyu Technology.

Obviously, the higher-end brands are naturally more expensive.

Have you ever seen high-end brands that are very cheap?

This is basically impossible.

"Nokia, Samsung, and Sony's brand strategy is to cover all categories of high, medium and low in one brand, but our brand model is different from them. Pear mobile phones must maintain high prices."

Chen Yu has never believed that if the market price is high, the product cannot be sold.

This world market is really too big, as long as your product is good enough, there will be a market for it.

Even if only 10% or even 20% of people buy your product, you can make huge profits.

"But, Mr. Chen, if we don't lower the price in the current situation, our sales will definitely be lowered."

"Temporary pull-down is normal, but it's not necessarily true. Originally, resistive screen mobile phones were made by our family, but now Samsung, Sony, and Nokia have joined in, and he will also expand the market on the other hand. Our pear The mobile phone is the first to make a resistive screen mobile phone, not to mention foreign countries, in the eyes of people in the domestic market, everyone still recognizes Lizi.”

"That's what I said, but Sony, Samsung, Nokia... these brands are also very strong."

Zhang Jianming's worries are not unreasonable.

If you take a general brand, pears can certainly kill in seconds.

But compared with Samsung and Sony, Lizi doesn't have much advantage.

Although in it, there will still be some people who will choose pears.

"Since this is the case, the method we adopt should not be to lower prices, but to increase brand awareness. If everyone thinks that the pear brand surpasses Sony and Samsung at a glance, isn't that all right?"

"Mr. Chen, isn't this too difficult?"

Zhang Jianming was a little embarrassed.

to be frank.

Although Lizi is the number one mobile phone brand in China, it has not surpassed Samsung, Sony, and Nokia.

Well, the above is still being polite.

In terms of comprehensive brand power, Lizi is far inferior to Samsung, Sony, and Nokia.

After all, these brands have been influencing people's judgment for decades.

The pear brand only appeared in recent years.

Even if the pear brand is very high-end, this high-end brand does not completely exceed the strength of these foreign brands.

"How do you know if you're tired or not if you don't try?"

Chen Yu kept smiling.

The establishment of a brand seems to take a long time.

But it doesn't have to be.

Under the influence of new high-tech superimposition, the brand awareness of many products can explode in just a few years.

For example, Xiaomi in the previous life.

Many people can't believe that Xiaomi has created the Xiaomi brand as soon as it was launched.

Another example is Huawei.

Can you believe that Huawei's brand power can compete with Apple in China?

Even in terms of high-end mobile phones, Huawei does not lose to Apple at all.

Of course, this is almost impossible for many people at present.

"Brother Jian, bring Wu Kai and Yifei here, let's discuss a plan to enhance the brand."

The solution to enhancing brand strength is actually quite simple.

One is through product power, the other is through advertising, and of course it takes time.

At present, Huanyu Technology has some products, and time is temporarily unfavorable to Huanyu Technology. Then, the most important method is advertising.

Although Zhou Yifei and Wu Kai couldn't believe Chen Yu's claim that the brand power surpassed Samsung and Sony.

But to be honest, it is not a very good coping strategy to lower the price of pear mobile phones.

Instead, try it.

After all the high-level discussions were over, the Pear Mobile Planning Department immediately began to make a series of advertising plans.

However, after reading these plans, Chen Yu was not very satisfied.

Although these advertising schemes look good, they are quite satisfactory, and there is nothing particularly eye-catching.

"this is not OK."

"Neither this one."

"This advertisement is too ordinary. Such an advertisement can at most increase our sales, but it does not greatly improve our brand power."

"This is also not acceptable..."

Chen Yu rejected more than a dozen advertising proposals in a row.

Wu Kai had some headaches: "Mr. Chen, these plans have been selected from hundreds of plans. For example, this one, I think it's very good."

Although Chen Yu would not participate in the general advertising plan.

But Chen Yu has always been very demanding. As long as he participates, he must do it to the extreme.

"This doesn't work either, it's not compelling."

Chen Yu shook his head.

"Forced, what is forced?"

"It just makes people feel high-end and elegant at first glance."

"This, this..."

Although this statement seems reasonable, it is actually too general.

What kind of plan looks high-end and elegant at first glance?

"Stop this and that, come, let's see how this plan is..."

As he spoke, Chen Yu wrote a sentence on the blank document:

【He...redefined the mobile phone】.

Chapter 842: Although I'm bragging, I'm bragging enough to be believed

"He...redefined the mobile phone."

Seeing this sentence, Wu Kai's mind buzzed.

This sentence was like enlightenment, it immediately stimulated every cell in Wu Kai's body.

That's right.

Compared with the previous advertising plans, with just this sentence, he has made these advertising plans so that there is not even a scum left.

What is forced.

This is.

What is high-end atmosphere.

This is.

Wu Kai knows that as long as this sentence penetrates the hearts of consumers.

Then, the Pear brand will surpass Samsung, Sony, and all other mobile phone brands.

However, when he calmed down, Wu Kai was a little tongue-tied: "Mr. Chen, this, isn't this advertisement too..."

"Too much?"

"Is it too exaggerated?"

"Exaggeration, is there?"

Chen Yu shook his head and said, "Didn't we redefine mobile phones?"

Although Chen Yu's resistive screen mobile phone is actually a mobile phone.

But let's be honest.

Now the pear mobile phone is quite different from some of the original mobile phones.

"Wu Kai, let me ask you, without us, does the phone have a flashlight?"

"No."

"Without us, do phones have flashlights these days?"

"No."

"Without us, would a mobile phone have touch now?"

"This...nor."

Although there is before touching.

But let's be honest.

The previous resistive screen touch is too rubbish, and having a touch is equivalent to no touch.

Therefore, it is not an exaggeration to say that pears have introduced touch from this sentence.

"It's nothing, it wasn't there."

Chen Yu never felt that the previous touch was a real touch.

If this is the case, it is impossible for the apple in the previous life to conquer the world with touch.

In fact touch has been around since the seventies and 80s.

But having it is one thing, and whether it can be popularized and used by consumers is another.

"Let me ask you again, without us, would there be a lot of small touch games now?"

"No."

"Without us, can you use your mobile phone to act aggressive?"

"No."

"so……"

Chen Yu spread his hands and said, "In summary, if you think about it again, have we redefined mobile phones?"

"Yes……"

At this time.

Wu Kai has been completely brainwashed by Chen Yu.

Of course, it's not just brainwashing.

He is also a participant in the manufacture of pear mobile phones, and he is still an important participant.

Seeing how powerful the Lizi mobile phone is, and letting countless giants follow suit, this is an incomparable achievement in itself.

At this time, Chen Yu's concluding sentence made Wu Kai really feel that their Lizi mobile phone is far more powerful than imagined.

"Mr. Chen, I know how to do the advertising plan."

"Okay, let's go."

Wu Kai left excitedly.

Chen Yu's mouth curved slightly.

What redefines the mobile phone, Chen Yu is completely bragging.

Compared with truly redefining the mobile phone, the current pear is still far away.

but.