Rebirth of the Cyber ​​Hegemony

Page 752

If it takes several minutes to refresh a video online, who is interested?

Refreshing for a few minutes is good, but if you refresh for more than ten minutes and half an hour, it is almost hopeless.

Don't think this is impossible, there are quite a few areas that are like this.

However, going overseas with video is not an easy task.

Li Xuelin has some experience in content construction, but it does not mean that he can succeed if the content is well constructed.

After thinking about it, Chen Yu still called Li Xuelin over.

Moreover, Chen Yu also called Wang Xiaochuan who was in charge of the search engine.

"Xuelin, what happened, Mr. Chen called me over?"

"Xiao Chuan, what did Mr. Chen tell you?"

"He said to talk about the video business first."

"It should be the technical side that needs your help."

When going to Chen Yu's office, Li Xuelin ran into Wang Xiaochuan.

Although both of them were a little surprised, the height at which Mr. Chen stood was beyond their consideration.

Then the two came to Chen Yu's office together.

"They're all here, sit down."

Seeing the two people coming in, Chen Yu nodded: "Xuelin, how is the preparation going?"

"We are currently preparing, but it will take a certain amount of time. After all, I just made the plan at the time, and I didn't expect President Chen to agree to our video business."

After receiving Chen Yu's decision to go overseas with the video, Li Xuelin was so excited that he couldn't sleep for several days.

He knew that the opportunity had already been won.

In the future, it depends on his ability.

"Hehe, didn't you say that video is easy to make money, I'm very interested in making money now."

Zhuzi made a pot of tea for the two of them, and then Chen Yu began to talk about the specific video business.

Of course, in fact, the video is very expensive, and his monetization ability is also very average.

But that's okay.

Chen Yu's monetization model does not rely on website profits to make money.

He makes money by binding a series of capitalists.

"Let's talk about the content operation in detail."

"Yes, Mr. Chen."

Li Xuelin sorted out his thoughts, and then said: "Currently, YouTube's mode is ugc mode, which is the content production mode. This is a bit like online novels. Patrons upload their own videos to YouTube, and YouTube recommends these contents to the Internet. users. However, YouTube currently uploads more funny videos, and I think we can support more other categories in content operation. Such as sports videos, life videos, game videos...etc.”

"The idea is fine, but what if YouTube quickly follows it?"

"We can first secretly poach some Internet celebrities from YouTube to our platform."

"Poaching people can be done, but we still have to train our content producers."

"Mr. Chen, we have also considered this aspect. We will add a reward function and support for early traffic fees."

"But in terms of the model, we are not much different from YouTube, but it seems that we have a longer-term consideration."

Chen Yu still shook his head and said, "If we follow this model, it will take a lot of time for us to defeat YouTube."

Youtube can't just sit back and watch.

This is the same in the country.

Even though Huanyu Portal has surpassed Xinlang in terms of traffic, its comprehensive strength has not completely surpassed Xinlang for the time being.

The main reason is that portal content construction takes too much time.

Although the content construction of video websites is not the same as that of portal websites, it is theoretically shorter.Because videos on video sites are uploaded spontaneously by users, they don't need a very professional team, they just need to build a good platform.

"Mr. Chen, what do you mean?"

"I'm wondering if I can change the model."

"Mr. Chen, this is basically impossible. If there is no content, then the video site has no meaning."

"I am not denying the ugc content production model, what I mean is, can our content be changed to another space. For example, when we were building a portal website, we also made a blog. Blogs are actually a kind of content. Through blogs, we Almost tied with Sina."

If it weren't for the fact that blogs are inherently weaker than factual news, it is unknown that Huanyu Portal can use blogs to turn over Xinlang.

This point of view made Li Xuelin fall into thinking.

At the same time, Wang Xiaochuan on the other side also sighed.

Mr. Chen's ideas are superhuman every time, even if he just listens to a few words from him, he is deeply inspired.

But like the portal.

Who would have thought that Huanyu Portal could rise rapidly by relying on blogs.

Although neither of them has figured out what to do in another space.But blogs have come out like this, and other models may not be born.

"Mr. Chen, you are right, I have to go back and think again."

After thinking for a while, Li Xuelin didn't have any ideas.

However, being taught by Chen Yu made him extremely excited.

If you can think of another more innovative model, even if this model is still based on the UGC content production model.

He had to go back and think carefully with the team to make the most perfect plan again.

"Don't think about it, I have a little idea here."

This pattern does not come to mind for a while.

Sometimes, this kind of innovative model is impossible to think of in a lifetime.

"For example, we can focus on recommending short videos about 15 seconds in length."

"A short video of 15 seconds, isn't it too short?"

Almost immediately, Li Xuelin came up with this idea.

Although the content videos on YouTube currently have more than ten seconds of video.

But videos of more than ten seconds are not the mainstream, and the mainstream ones are about 1 minute, or even about 10 minutes.

There are already many Internet celebrities who specialize in 5-10 minute videos and have gained millions of fans.

What interesting video content can he produce in ten seconds?

"Is it short? I don't think it's short at all."

Chen Yu shook his head and said: "Videos that are too long will limit users' enthusiasm for participation. In fact, all of our Internet users can post their own videos and become content producers. However, youtube always makes some funny things. It also looks more professional, and the longer videos actually limit the participation of users. As long as we strongly recommend short videos of about 15 seconds, our video content will experience explosive growth.”

That's how it works in practice.

A few minutes may seem like a short amount of time, but it is difficult for video shooters.

Not everyone can shoot a few minutes of video.

There are many people who just want to shoot a video of more than ten seconds, or even a few seconds of video.

Although there may be a series of boring videos in it.

But it's okay.

Once there are more of these videos, a series of high-quality products will naturally appear in it.

This is the inevitable result of the development of things.

That's right.

This mode comes from Douyin.

Douyin did not support any outstanding Internet celebrities, nor did it spend money to dig out any talented people.

But through his short video of about 15 seconds, he suddenly stood out from the video apps.

Not only has it achieved great success in China, it is also number one in the global market.

On the other hand, Kuaishou, an app similar to him, was surpassed by Douyin even though Kuaishou was established 5 years earlier than Douyin.

This is the success of model innovation.

Chapter 851: Big data, accurate video recommendation

However, the video website that Chen Yu wants to build is not a Douyin.

Although Chen Yu did have such an idea.

But even if Chen Yu wanted to make a vibrato, he didn't have the conditions for the time being.

The rise of Douyin must come after smartphones.

Because only smart phones can better shoot videos.

But in the era without smartphones, it is not so unbearable.

For the North American market, many consumers basically own a DV.This also has a series of conveniences for uploading videos, so why youtube is so popular is also because users meet the conditions in terms of hardware.

But if this model is placed in the country, there will be problems.

After all, the current domestic network speed is limited on the one hand, and on the other hand, the shooting conditions are also limited.

In addition, the biggest demand for video in China is not this kind of original content, but to watch various movies online.

After all, many people didn't have the conditions before, and they haven't seen many classic movies.

In fact, to put it simply, all the video websites in China are doing pirated video websites.

Because basically 99% of their videos are pirated.

As for why not buy the copyright?

Not everyone is as rich as Chen Yu.

Besides, for many people, if there is free service, why charge for it?

This is not just what ordinary users think, even the founders of video sites think so.

Who would be stupid enough to spend so much money on video rights?

However, the founders of these video sites are not stupid.

Although they will not spend money to buy film and television copyrights, they also know that uploading Chiguoguo like this is illegal.

They are a regular company, so every report is accurate.

For this reason, they also thought of more interesting ways to play, such as user uploads.

Yes.

All the movies and resources in it can be completely handed over to the user.

If the time comes for the defendants, they can completely set aside their responsibilities.

In a word, it has nothing to do with them.

Far away.

Chen Yu has a good understanding of domestic and foreign markets.

At the same time, it can also combine past and present lives to see more clearly.

"Mr. Chen, we can launch this piece to see the effect."

Although Li Xuelin didn't fully understand what Chen Yu said, he still understood some truths.

For example, he can better mobilize the enthusiasm of users to participate.

After all, shooting a video of about 15 seconds is easier than shooting a video of 1 minute, 5 minutes, 10 minutes, or half an hour.

"Okay, you can try it."

For this part, Chen Yu didn't explain much.