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"Okay, okay, I believe you, you are the big president, what kind of online store do you want to open?"
After the two of them finished their meal, Lu Xue took Chen Yu to her studio.
The studio is not far from the east gate of Peking University. The studio currently has about 10 employees, most of whom are students of Peking University.
There are several others from Tsinghua University.
"You two, why is it taking so long to eat? I've been waiting for you for a while."
Seeing the two people come in, Li Hui said, "Lu Xue, after discussing for a whole day yesterday, I still couldn't decide which brand to choose. How are you thinking now? By the way, is your house mortgaged?"
"mortgage?"
Chen Yu was taken aback, and looked at Lu Xue: "You wouldn't mortgage your house, would you?"
"It's not worth much. I discussed it with my dad, and my dad also supports me."
"I'll go, student Lu, your courage... tsk tsk."
Chen Yu secretly admired it.
However, Chen Yu did not persuade him to say anything.
Although Lu Xue mortgaged the house, with him around, he can't lose money on this project.
Besides, even if it's a loss, that's even better. Chen Yu is going to give Lu Xue a villa, and it should be a gift to meet his future father-in-law.
"Don't sigh, come, help me refer to it, and see what problems we have?"
"All of a sudden, I can't see it either."
Chen Yu spread his hands and said.
"Then you come and help us analyze and analyze which clothing brand we should represent."
At present, clothing is the fastest-selling commodity in e-commerce.
Clothing products can be sold not only in Huanyu Department Store, but also in Huanyu Mall.
"What do you mean?"
"Sister Hui hopes that we can win Semir, and I am more interested in Metersbonwe."
Chen Yu shook his head: "These two brands are not good."
"why?"
Li Hui asked.
"Semir and Metersbonwe are already well-known. Although they are not among the first-tier brands, they are already well-known. Even if you want to represent them, there are not many preferential prices."
"That's what worries us too."
Both of them nodded in approval.
Semir is similar to the Meite brand, both of which are not enough for the first line and more than the second line.
If the price can't get the best price, their model won't go out.
"Chen Yu, which brand do you think we should represent?"
"let me see……"
If it was a few years earlier, it would be fine to act as an agent for Meite and Semir.
In the early years, the development of the two companies was not so fast.
But that doesn't work either.
Although the two companies did not develop so fast in the early years, the e-commerce brands did not develop much in the early years.
It is now 2005, and some brands that are worthy of the name in later generations seem to have risen.
"Frontline."
Chen Yu remembered a second- and third-tier clothing brand that was somewhat famous but not particularly famous.
This brand did not squeeze into the front line in the previous life, and it also did not squeeze into the front line in the later life.
but.
It is precisely because he did not squeeze into the first line that he is more suitable for the current model.
Chapter 884: Win the "Frontline of the Trend"
"Frontline?"
When Chen Yu said the brand, the two frowned.
Compared with brands such as Meite and Semir, the front line of the trend is undoubtedly much weaker.
"Chen Yu, is this brand too weak?"
Li Hui said.
"Weakness has its advantages."
In this world, the better the commodity, the better it sells.
Products that sell better are precisely those that best meet market demand.
"You need to know the difference between you and other clothing brands in Huanyu Mall. You can't compete with them at all. Only by dislocation competition can you survive in this market. For example, the clothing brand Trend Frontline, although its popularity is not particularly high. It is big, but it is still a brand, and its price in the physical market is not low. If you put it on the e-commerce platform and sell it at a low price, it will definitely attract many people.”
"Of course, this is not the point. The point is the positioning of the fashion front. He targets young people. The most e-commerce shoppers are young people. This age is between 20 and 30 years old. If they are over 30 years old, they don't like it. Buy online. So, you can also see. Although there are some big-name clothing in Huanyu Mall, such as Rimula, Septwolves, etc., they don’t sell very well. People who can afford this money, they definitely Will go to the physical body to experience it for myself.”
"Furthermore, trendy styles are the most popular among many clothing brands. At the same time, his styles are also closely followed by his name, representing trends, youth, and lifestyles that young people like, which also coincides with e-commerce platform users. As long as it is operated well, the sales volume of this brand can even exceed that of other first-tier brands.”
For e-commerce, Chen Yu has countless understandings.
This understanding is not only based on decades of experience in previous lives, but also supported by a series of data from the Huanyu e-commerce platform.
With a top-level expert like Chen Yu as their consultant, there is no reason why this business cannot be done.
"OK, let's set the front line of the trend."
If Lu Xue was still hesitating before.
But after Chen Yu explained, Lu Xue and Li Hui made up their minds.
However, when they were about to go to the trendline headquarters to discuss the issue of agency, the two had some entanglements.
"Lu Xue, are you sure?"
"No."
Lu Xue shook her head: "The main reason is that our strength is a little weak, and they may not be willing to represent us."
"Not necessarily."
Chen Yu shook his head: "It's impossible to have money and not want to make money at the front of the trend."
"But if they ask, why should their fashion-forward brands be represented by our small studio?"
Li Hui asked the question in her heart.
If you can't answer these questions yourself, how can you take down his brand.
"It's very simple. At present [Trend Frontline] has not represented their brand to an e-commerce company, why can't they try it?"
"Your answer didn't give a positive answer. It's still the same question. Even if they want to try, why don't they find a stronger e-commerce team?"
"Since they didn't plan to do e-commerce before, it proves that they still have concerns about e-commerce. In this case, if it is an attempt, what to do with such a large formation, it is better to try it on a small scale."
"what……"
Li Hui slapped her hands, and Chen Yu's answer was like a textbook answer.
"There is another question. Then they will say, what if our e-commerce sales will affect their real-world sales?"
Lu Xue also asked at this time.
"It's also very simple. Let's not say that your scale is not large, and it is impossible to affect their physical sales. Even if the scale is larger, it is impossible for him to affect it."
"why?"
"It's still a matter of customer base. People who like to shop online won't be interested in brick-and-mortar stores. And people who like to buy clothes in brick-and-mortar stores don't like to shop online."
"The answer is perfect."
Li Hui's applause became louder.
"Last question, what if they just don't want to try e-commerce?"
This is the key.
If the frontline of the trend just doesn't want to do e-commerce business, it doesn't matter what you say.
"It's easier."
"How can it be simpler?"
"The trendy brands are currently in the second tier. Judging from their development process in the physical sector, it is very difficult for them to enter the first tier. Even, they may never be able to enter the first tier. However, e-commerce can give them a chance .Why can’t Trend Frontline try it? If it succeeds, it will be of great benefit to Trend Frontline. Even if it fails, there is no loss...not only no loss, they also made a business with us.”
"Chen Yu, you should become a shareholder of our studio."
At this moment, Li Hui has been completely conquered by Chen Yu.
She didn't expect that the few problems he always thought were extremely difficult were so simple on Chen Yu's side.
Moreover, Chen Yu's answer.
Let alone the front line of the trend, if you change another brand, as long as you follow Chen Yu's thinking, you can also handle them.
Unable to restrain herself, Li Hui extended an invitation to Chen Yu.
It's just that Li Hui's invitation was directly ignored by Chen Yu.
"Sister Hui, do you think I can value your small studio?"
This sentence made Lu Xue laugh out loud.
She does know.
Chen Yu was joking, not looking down on his studio.
More, Chen Yu is still for himself.
It's just that this sentence made Li Hui extremely annoyed: "Damn, Chen Yu, I thought you were a good rich second generation before, but I didn't expect that you are getting more and more arrogant."
However, that being said, Li Hui also had to admit that, given Chen Yu's family's hot pot chain restaurant, why would he be a shareholder of their studio?Not to mention asking him to buy a share, even if it is a free gift, he doesn't necessarily want it.
"Okay, okay, Sister Hui, that's not what Chen Yu meant. He actually doesn't have much time to take care of our business. But, Sister Hui, didn't you say that we are the ones who want to maintain financial independence. Unreliable. In the future, we will work hard to make money, become rich women, and let others hug our thighs."
"Yes, yes, yes, our family Xue'er is right. From now on, we will work hard to make money and try to raise a few good faces."
"Well, I want to raise a few too."
"Student Lu, do you think my face is pale?"
Chen Yu moved his face closer, winked at Lu Xue and said.
"You, you're okay... But, it depends on your performance in the future. If you don't perform well, then change to a little boy."
"Hahaha……"
The studio burst into laughter.
Once the problem was solved perfectly, the two did not delay, but quickly reached the front line of the trend.
They want to take down the brand of Trend Front as soon as possible.
Chapter 885: You're welcome, I'm rich
"Professor Wang, let's have lunch together."
"No time."
"Then I'll take it to your house."
"Sorry, you are not welcome."
"Professor Wang……"
"Stop talking, I hope you can please come back, I don't want to go to your Huanyu Technology."
20demayo