Rebirth of the Cyber ​​Hegemony

Page 790

If all goes well, Vipshop is very likely to win IDG's investment.

"By the way, Lu Xue, you call Chen Yu and tell him to come over tomorrow."

"Row."

Both were a little excited.

In such a big scene, both of them immediately thought of Chen Yu.

As for why he thought of Chen Yu.

It was such a big scene, some of them couldn't hold back, so they could only ask Chen Yu to come back to suppress the scene.

But at this moment, Lu Xue made a phone call, but Chen Yu had already arrived in Shencheng.

"Ah, Chen Yu, have you returned to Shencheng?"

"Just arrived."

"Why did you go to Shencheng?"

"It's urgent, so I'll go back to Shencheng first."

Professor Wang Ren agreed, and Chen Yu took Wang Ren to Shencheng immediately.

He was afraid that Wang Ren would go back on his word.

"Then come to Beishi tomorrow?"

"Maybe there is no time, what's the matter?"

"Tomorrow idg said that they will send someone over to investigate in person."

"Oh, it's okay, aren't there you guys?"

"We are just students, how can we deal with it?"

"Student Lu, I'm still a student."

"Tch, don't come here."

"Well, I really can't come. Classmate Lu, I believe in your strength."

"Trust me, I don't even believe in myself. If our investment is lost, I will ask you to pay for it."

"Okay, okay, if the investment is gone, I'll make it up for you."

"Hmph, that's about the same."

Helpless, Lu Xue hung up the phone.

"Lu Xue, when is Chen Yu coming?"

"He said he couldn't come."

"No way, he won't come for such an important matter?"

"He said that there is something urgent in Shencheng recently."

"This rich second generation."

Li Hui cursed out of spite.

In Li Hui's heart, Chen Yu must have gone back to deal with their hot pot restaurant.

"Lu Xue, what did I say, you can't rely on a man."

"Forget it, forget it, don't mention him, there are still us."

Lu Xue cheered herself up.

"I'm afraid I can't stand it."

"It's okay, Chen Yu said, in fact, these venture capital companies are not professional."

"Are they still unprofessional?"

"Yes, Chen Yu said, if they are professional, they can build a website by themselves, what should we invest in?"

"It's as true as it sounds."

Li Hui was dubious.

But there is no way right now, if Chen Yu doesn't come, isn't their website still open?

The next day.

Xiong Xiaoge, president of IDG China, brought a group of IDG representatives to Vipshop.

"Mr. Xiong, our Vipshop has not long been established, and the hardware conditions are a bit rough. Please bear with us."

"President Lu, you're being polite. When I was your age, I didn't have such great skills."

"President Xiong is humble."

After turning over the politeness, Lu Xue and Li Hui introduced the situation of Vipshop to Xiong Xiaoge.

Of course, the office space doesn't have much to say about it.

Because it has not been long since it was established, the overall scale is not very large.

Except for an office area, the rest is the warehouse.

The main introduction is still the model of Vipshop.

"Mr. Xiong, this is the homepage of our official website of Vipshop. I believe that Mr. Xiong and all representatives of IDG have entered our website. At the same time, our letter of intent for financing also introduced the main business model of our Vipshop. Here , let me add to you our positioning.”

"We, Vipshop, are positioned as an e-commerce website for special sales. Currently, the main products are second- and third-tier brands. At the same time, the layout recommendations on our homepage are also different from traditional e-commerce websites. Take Huanyu Mall and Huanyu Department Store as examples. Because the two major platforms of Huanyu e-commerce cover too many types of products, it is impossible for their official homepages to recommend so many products. Their model can only adopt the standardization, price and brand model.”

"But our Vipshop is different. Some products recommended on our Vipshop homepage will make a series of changes according to different time and different customer groups. For example, I see these products are recommended on the homepage now, and I will refresh it again. , what I saw was something else."

When meeting Xiong Xiaoge at first, Lu Xue was still a little nervous.

However, while constantly introducing her own products, Lu Xue has already entered the role.

"Is this an intelligent recommendation?"

Xiong Xiaoge still has discernment, and he immediately saw the recommended model.

"Mr. Xiong Huiyan, this is indeed a smart recommendation. We will recommend different products on the homepage according to different user groups. Of course, we do this not only for smart recommendation. Our smart recommendation is actually a simulation of the real shopping space. .”

"It's interesting to simulate a real shopping space, Mr. Lu, can you explain it in detail?"

"of course can."

Lu Xue explained again: "Let's take Huanyu E-commerce as an example. Because their platform is large enough, it is impossible for them to recommend all the products. They can only operate according to the price and brand. But in reality, we do not go shopping. Shopping in this way, in our reality, shopping is actually going from store to store, constantly picking. When shopping, although we may still pay attention to the brand, it is more about finding clothes that suit us. Even, we don’t It’s not looking for clothes, we’re just shopping, we can buy nothing, but we can shop for hours.”

"Especially for us girls, but on traditional e-commerce platforms, it is difficult for us to experience the joy of shopping. That's why we have created a smart recommendation model. On the one hand, this model can be closer to the user's taste, On the other hand, we can also allow users to experience the fun of shopping in reality.”

"Wonderful."

Xiong Xiaoge took the lead in applauding.

He had always felt that this website completely avoided the competition from the major e-commerce giants, which was actually a highlight.

Unexpectedly, when he came to the reality inspection, Vipshop gave him such a big surprise.

"Mr. Lu, I appreciate your Vipshop model very much. I think your model is not only very novel, but also avoids direct competition with giants. At the same time, I also agree with the simulated reality shopping concept you mentioned just now. It should belong to your Vipshop original creation. What I want to ask is, how do you ensure users’ interest in Vipshop, which is temporarily defined as a second-tier e-commerce website.”

"In fact, our model has been able to attract users very much. We use discounts, smart recommendations, shopping through simulated reality, etc... and, in the future, we will launch a flash sale model."

"What is a flash sale?"

"It's a flash sale."

"Mr. Lu, you gave me another big surprise."

Xiong Xiaoge was very satisfied, and continued to ask: "If we give up investing in you, and at the same time, other capital does not invest in your company for the time being, what model will you develop through?"

"We are already doing this. If there is no venture capital for the time being, we will take the campus route first. For the time being, we will position the most important customer group as the campus student group. This part of the group does not seem to be many, but In fact, it is the most mainstream online shopping group. Because we are school students, we have certain advantages in promoting this group. At the same time, because we are positioned in the campus group, our promotional costs may not be too high , but the obtained efficiency is not low. Of course, it depends on the actual situation.”

"I think it's a great strategy to start with a campus, and you can do it now."

Xiong Xiaoge said with a smile.

"Thank you, President Xiong, for your suggestion."

"Don't thank me. Next, we will come to bargain..."

So much has been said above, the next step is the highlight.

However, this also made Lu Xue even more excited.

Looking at the current situation, it seems that IDG has already decided.

As for the next step, it is the question of how much Vipshop is worth and how much money it will raise.

"I read your letter of intent for financing, and you are only willing to sell 10% of the shares, which is really too little."

"Mr. Xiong, this is our first financing. If we sell too many shares for the first financing, it will not be conducive to the development of the website in the future."

"It is precisely because of the first financing that you should sell more shares. As for the future, as long as you develop well, even if you only sell a small part of the shares, many venture capitalists will be interested."

"We believe that the current sale of 10% of the shares is enough for our development."

"But our IDG generally requires at least 20% of the shares."

"Mr. Xiong, 10% of the shares is our bottom line."

"Okay, let's not talk about this."

Xiong Xiaoge is experienced.

Putting the issue aside for now does not mean they back down.

Let's not talk about it at this time, it is not too late to talk about this issue when we come back at a certain time.

"In your letter of intent, your valuation of Vipshop is RMB 1 million."

"Yes."

"We think it's too high. I took a look today and found that your office space and warehouse are rented. At the same time, you don't have any valuable real estate. In addition, your current traffic is not particularly large. Really you have The value is that you have an online store. The business of this online store is not bad, but an online store is worth 1 million yuan, which is too much."

"Mr. Xiong, your statement is wrong. Although Vipshop does not have much valuable real estate, the model of Vipshop is actually worth more than 1 million yuan."

"A pattern is a pattern, you can use this pattern, and others can imitate this pattern."

"The imitation of others proves the success of our model. In fact, the value of our online store does not lie in how much money he makes, but that our online store proves that this model is feasible."

"Mr. Lu, what major do you study?"

"Business management."

"I have long heard that Peking University's business administration major is very good."

Facing Lu Xue, Xiong Xiaoge had some headaches.

However, Xiong Xiaoge is a bigwig in the venture capital world, and continued: "But it seems that your model doesn't make much money. Even, you may not make money."

"Not making money does not mean that the website has no investment value. The best representative of this area is the two platforms of Huanyu E-commerce. These two platforms not only do not make money, but also generate huge losses every year."

"What if other capitals also launch a special sale website like yours?"

"That depends on the operations of all parties and their understanding of Internet e-commerce."

"Do you think your operation can surpass them?"

"No, I think we understand Internet e-commerce better than they do."

"Boss Lu..."

Once the confrontation was over, Xiong Xiaoge had a headache while admiring it.

What they appreciate is Lu Xue's outstanding personal ability, but the headache is that if Lu Xue's personal ability is too high, the interests of their venture capital will be damaged more.

On the other side, although Lu Xue seemed to be fighting against each other, she was actually a little nervous inside.

However, under the influence of Chen Yu from time to time, his vision gradually became unusual.

This is normal.

Although Chen Yu regarded himself as the rich second generation at Peking University every day, he was not a rich second generation.

Not only is he not the rich second generation, he is also No.1 in the domestic Internet field.

Even now, he has a pivotal position in the field of electronic technology.

Don't look at what Chen Yu said before in front of Lu Xue and Li Hui as if he was fooling, but in fact he was not fooling at all.