20demayo Page 898
Page 898
Although Samsung is the leader in LCD panels.
But in the face of the rise of BOE, Samsung has always been extremely concerned.
In particular, BOE is backed by the huge market of China.
As long as the funds can keep up, sooner or later they will be able to keep up with Samsung's pace, or even surpass Samsung.
"Zhizhong, raise the ex-factory price of the 50-inch LCD panel."
After thinking about it, Li Zairong ordered.
"Mr. Li, we have raised it several times before."
"Then increase it by another 10% this time."
"I am worried that if BOE's other generations of production lines are put into production, it will put a lot of pressure on us."
"Of course I know there is pressure. But think about it, what is BOE relying on now? Apart from funds, that is their super TV. Because of the brand of super TV, they dare to invest so much in LCD TV. At the same time Only some other Chinese TV manufacturers dare to follow up. Therefore, what we have to deal with now is not BOE, but Huanyu Technology’s super TV.”
The most expensive LCD TV is the LCD panel.
Although Universal Technology's super TVs sell the best, once their LCD panel prices rise to a certain height, they also have no profit.
Not only will there be no profit, but a loss.
As for Samsung.
That is completely different.
Because Samsung's LCD panel comes from itself, no matter how expensive the LCD panel is, they have an advantage over other manufacturers.
Of course, there is a problem here.
Once they continue to increase the shipment price, other manufacturers are bound to see the profits and enter the LCD panel market to compete with Samsung.
It's just that Samsung can't take care of the back at this time.
And now Samsung Lee Jae-yong dares to do this because BOE is temporarily unable to produce 50-inch LCD panels.
But for Samsung's price increase, Chen Yu made Zhao Yicheng agree.
Samsung has the advantages of Samsung, but Universal Technology also has the advantages of Universal Technology.
Although it seems on the bright side that Samsung raised the shipping price, Universal Technology could not refuse.
Because if you refuse, you will have no goods.
But in fact it is not.
The whole world is plural and also one.
Although Samsung is the leader in LCD panels, it is not up to them to have the final say.
He also has to follow objective economic laws.
For example, once the price cut cycle for LCD panels arrives, even if it is Samsung that should cut prices, it will have to cut prices.
Now they can use their leading position to raise prices.
Once this speed is not well grasped, their leading position may be pulled down at any time.
What's more, Chen Yu still has the TV box he has been preparing waiting for him.
According to Chen Yu's instructions, various departments of Universal Technology have cooperated more closely with the Super TV business department.
Film source, network, telecommunications, TV box operating system... are also in the process of intensive optimization.
On the other hand, Chen Yu asked Huanyu Video to adapt his own legendary world, the filming of Fantasy Westward Journey, which was also carried out at the same time.
It should be said that this is the first online drama in China, and also the first self-made drama of Internet media.
No matter what the show is, he has a huge impact on the entire industry.
At the very least, with his appearance, he has provided countless practitioners and audiences with a new way of thinking.
It turns out that not only TV stations can produce film and television dramas.
It turns out that not only TV stations can broadcast film and television dramas.
Video sites that were originally only Internet media also have the conditions and capabilities to produce and broadcast film and television dramas.
For this reason, Chen Yu also participated in the filming of this film and television drama with great interest.
However, Chen Yu is not playing a leading role, nor is he playing a supporting role.
After that, Chen Yu didn't participate in it anymore, and concentrated on looking forward to the launch of the TV box.
He believed.
Once this TV box comes out, it will definitely subvert the entire color TV industry.
Chapter 998: What is the name of this small box? (seeking subscription)
"Mr. Chen, our TV box has succeeded."
Zhao Yicheng informed Chen Yu very excitedly.
"So fast?"
Chen Yu was a little surprised, he thought it would take a lot of time to fully optimize their Universal Box.
"Mr. Chen, in fact, our TV box has been basically completed, but there are some parts that are not done well. Under your guidance, we have carried out in-depth cooperation with Huanyu Video Network and telecom operators, and at the same time, we have also carried out algorithms. Optimization, especially going to the headquarters to ask a lot of people to help, so our overall progress is relatively fast."
"Zhao Yicheng, I credit you. According to your current progress, you can catch up with the big Chinese New Year promotion."
To say that the real peak sales season is not Double 11 or Double 12, but the Spring Festival at the end of the year.
The Spring Festival can be said to be the most important festival for Chinese people, not one of them.
Buying a big home appliance to go home for the New Year is the innate thought of countless consumers.
Large color TV is the first choice for consumers to buy.
In the whole family, you don’t need to buy any home appliances, but you must buy a TV.
"That's right, Mr. Chen, some of our technicians are also holding their breath and want to try to solve the problem of the TV box before the end of the year."
"Holding your breath, why are you holding your breath?"
"Mr. Chen, you don't know that Samsung has shamelessly raised the price of our screens five times. What's even more disgusting is that while they raised the price of our screens, they lowered the price of their LCD TVs."
"This is also normal, who told us not to produce 50-inch LCD panels."
"Although this is said, they can't compete with us in terms of product strength, so we adopt this disgusting method, and all of our technical staff are upset. We also want to optimize the super box sooner and give it to Samsung. A ruthless one. I want them to see that in terms of TV, our super TV is the No. 1 in China.”
"Tsk tsk... You can have such a mentality."
When Zhao Yicheng said that, Chen Yu was very happy.
Compared with other businesses of Universal Technology, the super TV business has occupied the first-line field of the market as soon as it came out.
And with the continuous introduction of new functions, game mode, karaoke mode, voice mode...etc.
Huanyu Super TV instantly left other brands of TV behind.
Although for the time being, Universal Technology's super TV is not the TV with the largest market share.
But it can be said that in the segment of high-end TVs, Huanyu Super TV has always firmly occupied the first place, and there is no one.
Even if it is the leader in the field of LCD panels, there is no way to deal with super TVs.
This also gave the employees of the Super TV project department extreme confidence.
And when such self-confidence was attacked by Samsung's nausea, the first thing they thought of was to quickly destroy their opponents.
It should be said that this is rare in other businesses of Universal Technology.
At least in the area of the operating system, a group of technicians have not yet developed such confidence.
Of course, the operating system is not the same type as the Super TV, and this is incomparable.
But having such self-confidence undoubtedly has a huge advantage in future competition.
"You did a good job. We will give double bonuses to all technicians. After this Spring Festival, if we have good sales figures, we will reward them for another two months."
"Mr. Chen, award for 4 months in a row?"
"Why, don't want it, just forget it if you don't want it."
"No, no, I want, I want, why don't I want it?"
"Since you want it, let's hurry up and produce it. I hope that the sooner our TV box goes on the market, the better."
"OK..."
In fact, a series of hardware for the electronic box has already been prepared.
The optimization at this time is mostly software system and signal optimization.
So Zhao Yicheng doesn't need to spend too much energy on his side, he just needs to re-import the data on the hard disk inside.
In just three days, the first batch of Huanyu TV boxes were distributed to major appliance stores across the country.
Of course, for the needs of sales, Universal Technology also gave this TV box a very nice name: Super TV.
Super TV is the opposite of Super TV.
Super TV itself is already incomparably super.
If you add Super TV, the extraordinary effect he caused will not be 1+1=2.
……
"Go, go to the largest home appliance sales center in the city center."
Jin Zhizhong, the person in charge of Samsung TV, brought his subordinates, and he planned to personally inspect the offline market on the Chinese side.
The reason why it is so important is that the Chinese New Year is coming.
Of course, South Korea also celebrates Chinese New Year.
But South Korea's tens of millions of people can't have as many as China's more than one billion people.
can be derived from the data.
In recent years, more than 30% of the global electronic product growth has been contributed by China.
From this we can see how huge the Chinese market will be.
Although Samsung TV is currently a high-end TV in China, the price is not cheap.
But Jin Zhizhong believed it.
With the maturity of technology and the abundance of finished product lines, LCD TVs will become the mainstream in the future.
Then, the sales volume of Samsung LCD TVs will surpass that of traditional crt TVs and become the largest TV manufacturer in China.
This is a huge market.
Opening up this market will be a huge fortune.
Facing the upcoming Chinese New Year, Jin Zhizhong did not pay attention to it.
"Mr. Jin, the sales of our Samsung TVs have grown rapidly recently. This is due to the price reduction of Samsung TVs by the headquarters, as well as the good feedback in the market. Today, in just half a day, we have sold 10 Samsung LCD TVs... We expect another wave of sales peaks at the end of the year."
Samsung TVs are not sold like other brands.
Samsung TVs have their own specialty stores.
At the same time, in order to expand the influence of Samsung Electronics products, they will also place their products in comprehensive home appliance stores.
But even if it enters a comprehensive home appliance store, Samsung will recruit sales staff in person.
In other words, the sales of Samsung products in large comprehensive home appliance stores are not from the home appliance store, but from Samsung itself.
This also gives consumers a better reputation in terms of service, experience, and other aspects.
"Ah."
Jin Zhizhong nodded, and then asked: "Do consumers have any other feedback? I mainly want to hear bad ones."
"Basically, everyone's evaluation is very good. Consumers generally recognize our brand. At the same time, the workmanship and quality of our Samsung TV are not weaker than Universal Technology's super TV, or even surpassed. At the same time, our Samsung TV has a 60-inch large TV. screen, which is not available in Universal Super TV. If there are any shortcomings, many consumers say that they feel that the price of our Samsung home appliances should exceed that of Universal Technology’s Super TV.”
"They think we sold it too cheap?"
"Yes, at least more expensive than Super TV."