Rebirth of the Cyber ​​Hegemony

Page 994

Meizu released their first smartphone m8.

Compared with the previous life, Meizu m8 naturally does not have much advantages.

Even compared with Super Lizi, Meizu m8 is far inferior.

However, the appearance of Meizu m8 is very fine, and the whole design also makes m8 look very beautiful.

In the era of product appearance, m8 is undoubtedly a success.

Then came backgammon.

Backgammon is not one product, but a total of three products.

Backgammon, oppo, vivo.

Although the three mobile phones come from the same company, all three mobile phones have their own characteristics.

Backgammon combines music with smart phones and launches a music smart phone.

Oppo regards taking pictures as its main focus, defining camera phones.

Vivo focuses on business and focuses on high-end.

Although this business cannot be compared with high-end and super pears, its excellent hardware configuration still attracts many people.

Next is millet.

Rebs finally found his natal object, and they successfully launched Xiaomi mobile phone.

Moreover, Rebs imitated Universal Technology's routine and adopted hunger marketing.

After a frantic rush, the Xiaomi mobile phone, which was originally unknown, rose to fame for a while.

However, none of the above are the most lethal.

Compared to Nokia, Sony... these world giants.

Although domestic smartphones have some bright spots, they still cannot compete with them in terms of product strength.

but.

If the price of smartphones is reduced to an outrageous level, then there is no need to consider whether the product is powerful or not.

Previously, the price of Super Pear was 5999.

This price is already quite conscience.

However, such smartphones are also very expensive for the masses.

And Nokia, Sony, Samsung... Although their smartphones are not marked with 5999, the price is at least 3000 or more.

How much was everyone's monthly salary in 2006?

3000 yuan for a mobile phone, which is almost double the salary of many people.

However, compared to the giant’s 3000 yuan, the price of many domestic smartphones is around 2000 yuan.

Even, the price of Xiaomi mobile phone is 1899.

Putting this in front of consumers, do you choose 3000 yuan or 1899?

"Damn, Nokia and Motorola are too expensive. It seems that I should buy a domestic smartphone."

"I also buy domestic smartphones. After all, Nokia is no longer synonymous with mobile phones."

"That's right. If you really want to buy high-end products, just buy our super pears, why buy Nokia."

"If you ask me, in fact, these foreign mobile phones are almost the same as domestic mobile phones. There is no need to buy foreign mobile phones."

If we say that before buying a mobile phone, the first consideration was the brand.

Well, Nokia, Motorola, Samsung... these, they use their own brand premium to kill domestic mobile phone manufacturers.

But when Super Pear came out, Nokia, Motorola, Samsung... they completely stepped down from the altar.

People are no longer so obsessed with the brand power of these foreign mobile phone manufacturers.

At least, above them, many people know that there is a super pear.

Moreover, smartphones are all invented by Huanyu Technology, and they have nothing to do with Nokia.

Speaking of which, Nokia, Motorola, and Samsung are also eating leftovers from Universal Technology.

That being the case, why buy these foreign mobile phone brands?

then……

Next, you'll see.

A group of foreign mobile phone giants that had regrouped once again encountered a tragic attack in the domestic market.

just.

This time, Universal Technology was not involved.

However, the sniping without the participation of Huanyu Technology did not affect the performance of many domestic mobile phone manufacturers in the slightest.

They fought a beautiful turnaround in the first contest between smartphones and foreign mobile phone giants.

Chapter 1102: Fighting: Losing Money to Sell Mobile Phones

"Guys, we're having trouble in the Chinese market."

"Indeed."

"Damn it, how did those Chinese mobile phone manufacturers become so competitive all of a sudden?"

"It's not that they are competitive, it's just that smartphones are a whole new battlefield."

Nokia, Motorola, Samsung... and other mobile phone leaders gathered together.

It's okay to be defeated by Huanyu Technology.

Anyway, Universal Technology is a monster, and they don't want to compete with Universal Technology anymore.

But Huanyu Technology can't win here. At this time, even the domestic mobile phone manufacturers that they have never paid attention to before, they find that they seem to have nothing to do with them.

Not only is there no way to deal with them, but looking at the current market, the market share of these global mobile phone manufacturers has been squeezed to the edge.

This is unacceptable to them.

"It's mainly a matter of price."

"Yes, many mobile phone manufacturers in China have set the price to 1899. Compared with our price of about 3000, consumers should consider it no matter how much they like our brand."

"1899 a smartphone, they don't have to make money at all."

"They didn't even think about making money."

From time to time, the people in charge of mobile phones analyze the tactics of many mobile phone manufacturers in China.

When it was said that they hadn't considered making money, everyone was shocked.

This reminded them of Universal Technology's previous style of play.

Previously, Huanyu Technology relied on the strategy of not wanting to make money, and then crazily seized the market.

Unexpectedly, this style of play was also learned by them.

"We had a tough fight."

"Ah."

"Guys, if there is any way, let's study it together."

Everyone is a bigwig in the industry, and they know more about mobile phones than anyone else.

In fact, they also know why they are in such a situation.

This is completely a new battlefield launched by smart phones.

In this battlefield, their brands can't play a role, and their production lines don't have much advantage.

The cost of their various accessories is also very high, no less than that of many mobile phone manufacturers in China.

Even, strictly speaking, the purchase price of their smartphone accessories is higher than that of domestic mobile phone manufacturers.

For example like a screen.

Not all mobile phone manufacturers have LCD liquid crystal production lines.

For example, like the glass screen of a mobile phone.

Even if you own an LCD liquid crystal production line, you may not necessarily produce mobile phone glass.

There are also mobile phone chips, smartphone operating systems, and various sensors, manufacturing processes...

and many more.

In general, compared with domestic mobile phone manufacturers, foreign mobile phone manufacturers do not have any advantages.

This is why even if they are not competing with Huanyu Technology, they are also being chased by many domestic mobile phone manufacturers.

"A lot of mobile phone companies in China are ruthless, and we have to show our desperate attitude."

"They don't want to make money, and neither do we."

"I think so too. I don't believe it. We can't take Huanyu Technology down, and we can't take them down."

It is no longer a matter of making money or not.

Before making money, the key is to win the market first.

Only when there is a market can we make money in the future.

If the market is lost, even if you can still make some money now, many domestic mobile phone companies will be able to sweep them out in the future.

Under the communication of several global mobile phone giants, the prices of various mobile phone brands under them plummeted rapidly.

Nokia's new smart phone has dropped from the original 3500 yuan to 2800 yuan.

Samsung smart phones dropped from 3300 yuan to 2500 yuan.

Even more crazy is Motorola, they even dropped the price to 2200 yuan.

All the world's first-tier big brands have dropped in price, no doubt, this has stimulated consumers' enthusiasm for buying.

but……

Their price reduction only maintained the advantage for one day.

While they were crazily cutting prices, a number of domestic mobile phone manufacturers also quickly followed up.

[Backgammon price cut by 300, the latest price is 1500. 】

[oppo cut the price by 400, and the latest price is 1399. 】

[Meizu m8 broke the price of 1299. 】

[Xiaomi mobile phone, the cheapest smartphone in history, 1199. 】

At the beginning of the development of smart phones, it is far from being comparable to later generations.

There are smartphones that cost hundreds of dollars in later generations, but when smartphones were first launched, their prices were very high.

This is because the entire industrial chain is immature, and the prices of various accessories are very high.

So in general, smartphones are more expensive than traditional feature phones.

Moreover, if you look at the workmanship of a smartphone, such a large screen, such high technology... In the eyes of consumers, they also think that such a mobile phone must not be cheap.

Unexpectedly... this high-tech product, which everyone thinks, has actually raised the price to 1199.

1199 What kind of price is this?

Even if it is to buy a better feature phone, he is not only 1199.

However, the price of an extremely high-tech smartphone is 1199.

"Okay, I can't stand it anymore, I'm going to buy a smartphone."

"I've wanted to buy a smartphone for a long time, but the price is a bit expensive. Now it costs more than 1000 yuan, and I can still afford it."

"Ah, you asked if you want to consider Nokia, Motorola... I'm thinking about a girl, I'm not rich."

Price has always been the most important reference standard for consumers.